--- title: "Sportsfuel vs Xplosiv: Which is more popular in New Zealand?" description: "Is Sportsfuel or Xplosiv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sportsfuel-vs-xplosiv" publisher: "Brandwave" --- # Sportsfuel vs Xplosiv: Which is more popular in New Zealand? Is Sportsfuel or Xplosiv more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sportsfuel and Xplosiv - **Competitive set**: Sports supplement stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **Sportsfuel Share of Search**: 24.9% - **Xplosiv Share of Search**: 12.5% ## Is Sportsfuel or Xplosiv more popular in search? - In October 2026, Sportsfuel had more branded searches than Xplosiv among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while Xplosiv had 7,410. Sportsfuel made up 24.9% of all sports supplement store searches we track, and Xplosiv accounted for 12.5%. - Sportsfuel was ahead of Xplosiv in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sportsfuel’s share of searches among sports supplement stores in New Zealand moved from 20.9% to 24.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending October 2026, Xplosiv’s share of searches among sports supplement stores in New Zealand moved from 8.3% to 12.5%, and its estimated monthly branded searches moved from 7.2K to 7.4K. ## Top sports supplement stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sportsfuel appeared in all four answers. Xplosiv was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sportsfuel was listed before Xplosiv in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sportsfuel | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Xplosiv | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Infinity Supplements | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprint Fit | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | NZ Muscle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Supplements.co.nz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Nutritional Supplements NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports supplement stores - Asked ChatGPT "Which sports supplement store should I shop at in New Zealand?": 1. Sportsfuel, 2. NZ Muscle, 3. Sprint Fit, 4. Supplements.co.nz - Asked ChatGPT "What are the best sports supplement stores in New Zealand?": 1. Xplosiv, 2. Infinity Supplements, 3. Sportsfuel, 4. Supplements.co.nz - Asked ChatGPT "What's the best sports supplement store in New Zealand for protein supplements?": 1. Sportsfuel, 2. Infinity Supplements, 3. Xplosiv, 4. Sprint Fit - Searched Google, AI Overview "best supplement store": 1. Sportsfuel, 2. NZ Muscle Not named in any answer: Nutritional Supplements NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sports supplement stores in October 2026? - In October 2026, Sportsfuel gained share of searches among sports supplement stores in New Zealand, from 24.1% to 24.9%. - In October 2026, Xplosiv gained share of searches among sports supplement stores in New Zealand, from 11.9% to 12.5%. ## How has branded search for Sportsfuel and Xplosiv changed in New Zealand over the last 12 months? | Month | Sportsfuel estimated searches | Sportsfuel Share of Search | Sportsfuel rank | Xplosiv estimated searches | Xplosiv Share of Search | Xplosiv rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 18.1K | 20.9% | 3 | 7.2K | 8.3% | 4 | | Dec 2025 | 12.1K | 19.8% | 3 | 6K | 9.8% | 4 | | Jan 2026 | 14.8K | 19.8% | 3 | 7.3K | 9.7% | 4 | | Feb 2026 | 14.8K | 20.4% | 3 | 6K | 8.3% | 4 | | Mar 2026 | 18.1K | 23.7% | 3 | 7.3K | 9.5% | 4 | | Apr 2026 | 14.8K | 22% | 3 | 6.1K | 9% | 4 | | May 2026 | 18.1K | 24.3% | 3 | 6K | 8.1% | 4 | | Jun 2026 | 18.1K | 9.2% | 3 | 7.5K | 3.8% | 4 | | Jul 2026 | 14.8K | 16.3% | 3 | 7.4K | 8.2% | 4 | | Aug 2026 | 14.8K | 20.2% | 3 | 7.4K | 10.1% | 4 | | Sep 2026 | 14.8K | 24.1% | 2 | 7.3K | 11.9% | 4 | | Oct 2026 | 14.8K | 24.9% | 2 | 7.4K | 12.5% | 4 | ## How are Sportsfuel’s and Xplosiv’s branded searches counted? Brandwave collects information about searches that people make online using Sportsfuel’s and Xplosiv’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sportsfuel**: Measured on the search term “sportsfuel”. - **Xplosiv**: Measured on the search terms “xplosiv”, “xplosiv northwest”, “xplosiv pre workout”, “xplosiv protein”, “xplosiv queen street” and “xplosiv westgate”, summed into one figure. - [Sportsfuel profile](/demand/nz/brands/sportsfuel) - [Xplosiv profile](/demand/nz/brands/xplosiv) - [All sports supplement stores in New Zealand](/demand/nz/categories/nz-sports-supplement-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sportsfuel or Xplosiv more popular in search? In October 2026, Sportsfuel had more branded searches than Xplosiv among sports supplement stores in New Zealand. Sportsfuel had about 14,800 branded searches, while Xplosiv had 7,410. Sportsfuel made up 24.9% of all sports supplement store searches we track, and Xplosiv accounted for 12.5%. ## Cite this page Brandwave. "Sportsfuel vs Xplosiv: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sportsfuel-vs-xplosiv This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sportsfuel-vs-xplosiv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.