--- title: "Spoil Me vs We Love Local: Which is more popular in New Zealand?" description: "Is Spoil Me or We Love Local more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spoil-me-vs-we-love-local" publisher: "Brandwave" --- # Spoil Me vs We Love Local: Which is more popular in New Zealand? Is Spoil Me or We Love Local more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gift hamper companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spoil Me and We Love Local - **Competitive set**: Gift hamper companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Spoil Me Share of Search**: 7% - **We Love Local Share of Search**: 2.5% ## Is Spoil Me or We Love Local more popular in search? - In October 2026, Spoil Me had more branded searches than We Love Local among gift hamper companies in New Zealand. Spoil Me had about 720 branded searches, while We Love Local had 260. Spoil Me made up 7% of all gift hamper company searches we track, and We Love Local accounted for 2.5%. - Spoil Me was ahead of We Love Local in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Spoil Me’s share of searches among gift hamper companies in New Zealand moved from 5% to 7%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending October 2026, We Love Local’s share of searches among gift hamper companies in New Zealand moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 320 to 260. ## Top gift hamper companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, We Love Local was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spoil Me was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. We Love Local was listed before Spoil Me in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giftbox Boutique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Little Koha Gift Boxes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | About Giving | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | We Love Local | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Celebration Box | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | My Goodness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Spoil Me | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gift Baskets NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chuffed Gifts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gift hamper companies - Asked ChatGPT "Which gift hamper company should I shop at in New Zealand?": 1. Giftbox Boutique, 2. We Love Local, 3. Little Koha Gift Boxes, 4. About Giving - Asked ChatGPT "What are the best gift hamper companies in New Zealand?": 1. Giftbox Boutique, 2. About Giving, 3. My Goodness, 4. Little Koha Gift Boxes, 5. We Love Local, 6. Celebration Box - Asked ChatGPT "What's the best gift hamper company in New Zealand for birthday gifts?": 1. Giftbox Boutique, 2. Little Koha Gift Boxes, 3. Spoil Me, 4. We Love Local - Searched Google, AI Overview "corporate gift hampers nz": 1. About Giving, 2. Celebration Box - Searched Google, AI Overview "gift hamper delivery nz": 1. Little Koha Gift Boxes, 2. Giftbox Boutique, 3. Celebration Box Not named in any answer: Gift Baskets NZ and Chuffed Gifts. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gift hamper companies in October 2026? - In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches. - In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%. ## How has branded search for Spoil Me and We Love Local changed in New Zealand over the last 12 months? | Month | Spoil Me estimated searches | Spoil Me Share of Search | Spoil Me rank | We Love Local estimated searches | We Love Local Share of Search | We Love Local rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 5% | 5 | 320 | 1.8% | 9 | | Dec 2025 | 1.3K | 4.2% | 5 | 720 | 2.3% | 8 | | Jan 2026 | 480 | 4.9% | 5 | 140 | 1.4% | 9 | | Feb 2026 | 480 | 4.4% | 5 | 140 | 1.3% | 9 | | Mar 2026 | 480 | 4.7% | 5 | 210 | 2% | 9 | | Apr 2026 | 590 | 5.2% | 5 | 170 | 1.5% | 9 | | May 2026 | 720 | 5.4% | 5 | 210 | 1.6% | 8 | | Jun 2026 | 480 | 4.7% | 5 | 210 | 2.1% | 8 | | Jul 2026 | 480 | 5.4% | 5 | 170 | 1.9% | 8 | | Aug 2026 | 590 | 4.7% | 5 | 260 | 2.1% | 7 | | Sep 2026 | 720 | 6.2% | 5 | 210 | 1.8% | 9 | | Oct 2026 | 720 | 7% | 5 | 260 | 2.5% | 8 | ## How are Spoil Me’s and We Love Local’s branded searches counted? Brandwave collects information about searches that people make online using Spoil Me’s and We Love Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spoil Me**: Measured on the search terms “spoil me” and “spoilme”, summed into one figure. - **We Love Local**: Measured on the search term “we love local”. - [Spoil Me profile](/demand/nz/brands/spoil-me) - [We Love Local profile](/demand/nz/brands/we-love-local) - [All gift hamper companies in New Zealand](/demand/nz/categories/nz-gift-hamper-companies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spoil Me or We Love Local more popular in search? In October 2026, Spoil Me had more branded searches than We Love Local among gift hamper companies in New Zealand. Spoil Me had about 720 branded searches, while We Love Local had 260. Spoil Me made up 7% of all gift hamper company searches we track, and We Love Local accounted for 2.5%. ## Cite this page Brandwave. "Spoil Me vs We Love Local: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/spoil-me-vs-we-love-local This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spoil-me-vs-we-love-local. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.