--- title: "Spigen vs UGREEN: Which is searched more in New Zealand?" description: "Is Spigen or UGREEN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spigen-vs-ugreen" publisher: "Brandwave" --- # Spigen vs UGREEN: Which is searched more in New Zealand? Is Spigen or UGREEN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spigen and UGREEN - **Competitive set**: Phone accessory brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Spigen Share of Search**: 7% - **UGREEN Share of Search**: 9.6% ## Is Spigen or UGREEN more popular in search? - In September 2026, UGREEN had more branded searches than Spigen among phone accessory brands in New Zealand. UGREEN had about 1,370 branded searches, while Spigen had 1,000. UGREEN made up 9.6% of all phone accessory brand searches we track, and Spigen accounted for 7%. - UGREEN was ahead of Spigen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Spigen’s share of searches among phone accessory brands in New Zealand moved from 7.2% to 7%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, UGREEN’s share of searches among phone accessory brands in New Zealand moved from 8.6% to 9.6%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## Top phone accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spigen appeared in all five answers. UGREEN was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spigen was listed before UGREEN in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spigen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OtterBox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Anker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Belkin | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Cygnett | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | UGREEN | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | mophie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about phone accessory brands - Asked ChatGPT "Which phone accessory brand should I buy in New Zealand?": 1. Anker, 2. Spigen, 3. Belkin, 4. OtterBox - Asked ChatGPT "What are the best phone accessory brands in New Zealand?": 1. Spigen, 2. OtterBox, 3. Anker, 4. Belkin, 5. Cygnett, 6. UGREEN - Asked ChatGPT "What's the best phone accessory brand in New Zealand for everyday use?": 1. Spigen, 2. Anker, 3. OtterBox, 4. Belkin - Searched Google, AI Overview "best phone accessories": 1. Belkin, 2. OtterBox, 3. Spigen - Searched Google, AI Overview "phone case brands": 1. Spigen, 2. OtterBox, 3. Cygnett Not named in any answer: mophie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand phone accessory brands in September 2026? - In September 2026, Spigen overtook Cygnett and mophie to rank 5th among phone accessory brands in New Zealand, with 7% of the searches. - In September 2026, UGREEN lost share of searches among phone accessory brands in New Zealand, from 12% to 9.6%. ## Month by month | Month | Spigen estimated searches | Spigen Share of Search | Spigen rank | UGREEN estimated searches | UGREEN Share of Search | UGREEN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 7.2% | 5 | 1.1K | 8.6% | 4 | | Nov 2025 | 880 | 6.3% | 7 | 1.2K | 8.6% | 4 | | Dec 2025 | 880 | 5.7% | 7 | 1.2K | 8% | 5 | | Jan 2026 | 880 | 6.5% | 6 | 1.3K | 9.3% | 4 | | Feb 2026 | 720 | 6.4% | 6 | 1K | 8.9% | 4 | | Mar 2026 | 720 | 5.5% | 6 | 1.2K | 9.3% | 4 | | Apr 2026 | 720 | 5.4% | 7 | 1.3K | 9.3% | 4 | | May 2026 | 590 | 5.2% | 7 | 1.3K | 11.2% | 4 | | Jun 2026 | 590 | 5.2% | 7 | 1.2K | 10.2% | 4 | | Jul 2026 | 590 | 4.5% | 7 | 1.4K | 10.5% | 4 | | Aug 2026 | 590 | 4.3% | 7 | 1.6K | 12% | 4 | | Sep 2026 | 1K | 7% | 5 | 1.4K | 9.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Spigen’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spigen**: Measured on the search term “spigen”. - **UGREEN**: Measured on the search terms “hub ugreen usb”, “power bank ugreen”, “ugreen”, “ugreen cable”, “ugreen case”, “ugreen charger”, “ugreen docking station” and “ugreen nexode”, summed into one figure. - [Spigen profile](/demand/nz/brands/spigen) - [UGREEN profile](/demand/nz/brands/ugreen) - [All phone accessory brands in New Zealand](/demand/nz/categories/nz-phone-accessory-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spigen or UGREEN more popular in search? In September 2026, UGREEN had more branded searches than Spigen among phone accessory brands in New Zealand. UGREEN had about 1,370 branded searches, while Spigen had 1,000. UGREEN made up 9.6% of all phone accessory brand searches we track, and Spigen accounted for 7%. ## Cite this page Brandwave. "Spigen vs UGREEN: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/spigen-vs-ugreen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spigen-vs-ugreen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.