---
title: "Spellbound vs Waitomo Adventures: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Spellbound or Waitomo Adventures? Compare estimated monthly branded-search demand and Share of Search inside the Glowworm cave tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/spellbound-vs-waitomo-adventures"
publisher: "Brandwave"
---

# Spellbound vs Waitomo Adventures: Which is more popular by branded search in New Zealand?

Which is more popular in search, Spellbound or Waitomo Adventures? Compare estimated monthly branded-search demand and Share of Search inside the Glowworm cave tours set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Spellbound and Waitomo Adventures
- **Competitive set**: Glowworm cave tours
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Spellbound Share of Search**: 30.1%
- **Waitomo Adventures Share of Search**: 2.5%

## Which is more popular in search, Spellbound or Waitomo Adventures?

- In August 2026, Spellbound had more branded searches than Waitomo Adventures among glowworm cave tours in New Zealand. Spellbound was estimated to have 2.8K branded searches compared to Waitomo Adventures’ 230, and held a 30.1% Share of Search versus Waitomo Adventures’ 2.5%.
- Spellbound was ahead of Waitomo Adventures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand moved from 18.6% to 30.1%, and its estimated monthly branded searches held steady at 2.8K.
- Across the 11 months ending August 2026, Waitomo Adventures’ estimated Share of Search among glowworm cave tours in New Zealand moved from 2.3% to 2.5%, and its estimated monthly branded searches moved from 340 to 230.

## How did search popularity change for New Zealand glowworm cave tours in August 2026?

- In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
- Estimated monthly branded searches for Waitomo Adventures in New Zealand fell 32.4% over 11 measured months, from 340 to 230 in August 2026.

## Month by month

| Month | Spellbound estimated searches | Spellbound Share of Search | Spellbound rank | Waitomo Adventures estimated searches | Waitomo Adventures Share of Search | Waitomo Adventures rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.8K | 18.6% | 3 | 340 | 2.3% | 5 |
| Nov 2025 | 4K | 20.5% | 3 | 430 | 2.2% | 5 |
| Dec 2025 | 4.1K | 15.9% | 4 | 650 | 2.5% | 5 |
| Jan 2026 | 4.8K | 16.4% | 4 | 530 | 1.8% | 5 |
| Feb 2026 | 4K | 18.5% | 4 | 440 | 2.1% | 5 |
| Mar 2026 | 4K | 20.4% | 3 | 530 | 2.7% | 5 |
| Apr 2026 | 3.3K | 21.8% | 3 | 430 | 2.8% | 5 |
| May 2026 | 2.7K | 25.5% | 2 | 280 | 2.7% | 5 |
| Jun 2026 | 1.6K | 19.6% | 4 | 250 | 3.2% | 5 |
| Jul 2026 | 2.3K | 24.9% | 3 | 220 | 2.4% | 5 |
| Aug 2026 | 2.8K | 30.1% | 2 | 230 | 2.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Spellbound’s and Waitomo Adventures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Spellbound**: Measured on the search terms “spellbound cave tour”, “spellbound glowworm”, “spellbound glowworm and cave tour” and “spellbound glowworm caves”, summed into one figure.
- **Waitomo Adventures**: Measured on the search terms “waitomo adventures”, “waitomo adventures lost world tour”, “waitomo adventures near me”, “waitomo co nz” and “waitomoadventures”, summed into one figure.

- [Spellbound profile](/demand/nz/brands/spellbound)
- [Waitomo Adventures profile](/demand/nz/brands/waitomo-adventures)
- [All glowworm cave tours in New Zealand](/demand/nz/categories/nz-glowworm-cave-tours): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Spellbound or Waitomo Adventures?

In August 2026, Spellbound had more branded searches than Waitomo Adventures among glowworm cave tours in New Zealand. Spellbound was estimated to have 2.8K branded searches compared to Waitomo Adventures’ 230, and held a 30.1% Share of Search versus Waitomo Adventures’ 2.5%.

## Cite this page

Brandwave. "Spellbound vs Waitomo Adventures: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/spellbound-vs-waitomo-adventures

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spellbound-vs-waitomo-adventures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.