--- title: "Speirs Finance vs UDC Finance: Which is searched more in New Zealand?" description: "Is Speirs Finance or UDC Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equipment finance set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/speirs-finance-vs-udc-finance" publisher: "Brandwave" --- # Speirs Finance vs UDC Finance: Which is searched more in New Zealand? Is Speirs Finance or UDC Finance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Equipment finance set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Speirs Finance and UDC Finance - **Competitive set**: Equipment finance - **Market**: New Zealand - **Month measured**: Sep 2026 - **Speirs Finance Share of Search**: 2.2% - **UDC Finance Share of Search**: 94.1% ## Is Speirs Finance or UDC Finance more popular in search? - In September 2026, UDC Finance had more branded searches than Speirs Finance among equipment finance in New Zealand. UDC Finance had about 13,500 branded searches, while Speirs Finance had 320. UDC Finance made up 94.1% of all equipment finance searches we track, and Speirs Finance accounted for 2.2%. - UDC Finance was ahead of Speirs Finance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Speirs Finance’s share of searches among equipment finance in New Zealand moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, UDC Finance’s share of searches among equipment finance in New Zealand moved from 92.4% to 94.1%, and its estimated monthly branded searches moved from 11.7K to 13.5K. ## Top equipment finance in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Speirs Finance was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. UDC Finance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UDC Finance was listed before Speirs Finance in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UDC Finance | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Finance New Zealand | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Speirs Finance | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | De Lage Landen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FlexiRent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about equipment finance - Asked ChatGPT "Which equipment finance provider should I use in New Zealand?": 1. UDC Finance, 2. Finance New Zealand - Asked ChatGPT "What are the best equipment finance providers in New Zealand?": 1. UDC Finance, 2. Speirs Finance, 3. Finance New Zealand - Asked ChatGPT "What's the best equipment finance provider in New Zealand for new machinery?": 1. UDC Finance, 2. Finance New Zealand - Searched Google, AI Overview "equipment finance nz": 1. Speirs Finance - Searched Google, AI Overview "machinery finance nz": 1. Finance New Zealand, 2. Speirs Finance Not named in any answer: De Lage Landen and FlexiRent. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand equipment finance in September 2026? - Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026. - Estimated monthly branded searches for Speirs Finance in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | Speirs Finance estimated searches | Speirs Finance Share of Search | Speirs Finance rank | UDC Finance estimated searches | UDC Finance Share of Search | UDC Finance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 3.1% | 3 | 11.7K | 92.4% | 1 | | Nov 2025 | 320 | 2.5% | 3 | 11.7K | 92.9% | 1 | | Dec 2025 | 260 | 2.1% | 3 | 11.7K | 94.4% | 1 | | Jan 2026 | 260 | 1.7% | 3 | 14.3K | 94.9% | 1 | | Feb 2026 | 260 | 2.1% | 3 | 11.7K | 93.3% | 1 | | Mar 2026 | 320 | 2.1% | 3 | 14.3K | 93.6% | 1 | | Apr 2026 | 260 | 1.8% | 3 | 13.5K | 94.5% | 1 | | May 2026 | 320 | 2.5% | 3 | 11.7K | 93.2% | 1 | | Jun 2026 | 320 | 2.1% | 3 | 14.3K | 93.8% | 1 | | Jul 2026 | 260 | 1.7% | 3 | 14.3K | 94.8% | 1 | | Aug 2026 | 320 | 2.1% | 3 | 14.3K | 94.4% | 1 | | Sep 2026 | 320 | 2.2% | 3 | 13.5K | 94.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Speirs Finance’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Speirs Finance**: Measured on the search term “speirs finance”. - **UDC Finance**: Measured on the search terms “udc”, “udc finance” and “udcfinance”, summed into one figure. - [Speirs Finance profile](/demand/nz/brands/speirs-finance) - [UDC Finance profile](/demand/nz/brands/udc-finance) - [All equipment finance in New Zealand](/demand/nz/categories/nz-equipment-finance): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Speirs Finance or UDC Finance more popular in search? In September 2026, UDC Finance had more branded searches than Speirs Finance among equipment finance in New Zealand. UDC Finance had about 13,500 branded searches, while Speirs Finance had 320. UDC Finance made up 94.1% of all equipment finance searches we track, and Speirs Finance accounted for 2.2%. ## Cite this page Brandwave. "Speirs Finance vs UDC Finance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/speirs-finance-vs-udc-finance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/speirs-finance-vs-udc-finance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.