---
title: "Speedo vs Zoggs: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Speedo or Zoggs? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/speedo-vs-zoggs"
publisher: "Brandwave"
---

# Speedo vs Zoggs: Which is more popular by branded search in New Zealand?

Which is more popular in search, Speedo or Zoggs? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Speedo and Zoggs
- **Competitive set**: Swimwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Speedo Share of Search**: 33%
- **Zoggs Share of Search**: 8.4%

## Which is more popular in search, Speedo or Zoggs?

- In August 2026, Speedo had more branded searches than Zoggs among swimwear brands in New Zealand. Speedo was estimated to have 4.7K branded searches compared to Zoggs’ 1.2K, and held a 33% Share of Search versus Zoggs’ 8.4%.
- Speedo was ahead of Zoggs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Speedo’s estimated Share of Search among swimwear brands in New Zealand moved from 32.6% to 33%, and its estimated monthly branded searches moved from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Zoggs’ estimated Share of Search among swimwear brands in New Zealand moved from 7.3% to 8.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand swimwear brands in August 2026?

- In August 2026, Zoggs gained estimated Share of Search among swimwear brands in New Zealand, from 7.9% to 8.4%.

## Month by month

| Month | Speedo estimated searches | Speedo Share of Search | Speedo rank | Zoggs estimated searches | Zoggs Share of Search | Zoggs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.9K | 32.6% | 1 | 1.1K | 7.3% | 5 |
| Nov 2025 | 6.1K | 29.9% | 1 | 1.7K | 8.5% | 5 |
| Dec 2025 | 5.7K | 33.3% | 1 | 1.4K | 8.2% | 5 |
| Jan 2026 | 5.8K | 34.7% | 1 | 1.4K | 8.6% | 5 |
| Feb 2026 | 5.1K | 38.4% | 1 | 1.4K | 10.4% | 5 |
| Mar 2026 | 4.9K | 37.7% | 1 | 1.1K | 8.1% | 5 |
| Apr 2026 | 4K | 38.5% | 1 | 830 | 7.9% | 5 |
| May 2026 | 4.2K | 36.3% | 1 | 780 | 6.7% | 5 |
| Jun 2026 | 4.2K | 31.8% | 1 | 770 | 5.8% | 5 |
| Jul 2026 | 4.4K | 33.3% | 1 | 1K | 7.9% | 5 |
| Aug 2026 | 4.7K | 33% | 1 | 1.2K | 8.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Speedo’s and Zoggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Speedo**: Measured on the search terms “mens speedo”, “mens speedo bathing suits”, “speedo”, “speedo 1 piece swimsuit”, “speedo au”, “speedo bathers”, “speedo bikini”, “speedo com”, “speedo fin”, “speedo goggles”, “speedo near me”, “speedo nz”, “speedo online”, “speedo swim caps”, “speedo swim goggles”, “speedo togs”, “speedo trunks”, “speedo vanquisher” and “speedo womens swimwear”, summed into one figure.
- **Zoggs**: Measured on the search terms “goggles swimming zoggs”, “predator goggles zoggs”, “zoggs”, “zoggs bathers”, “zoggs bikini”, “zoggs com”, “zoggs goggles”, “zoggs near me”, “zoggs nz”, “zoggs online”, “zoggs predator flex”, “zoggs swim vest”, “zoggs togs” and “zoggs water wings vest”, summed into one figure.

- [Speedo profile](/demand/nz/brands/speedo)
- [Zoggs profile](/demand/nz/brands/zoggs)
- [All swimwear brands in New Zealand](/demand/nz/categories/nz-swimwear-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Speedo or Zoggs?

In August 2026, Speedo had more branded searches than Zoggs among swimwear brands in New Zealand. Speedo was estimated to have 4.7K branded searches compared to Zoggs’ 1.2K, and held a 33% Share of Search versus Zoggs’ 8.4%.

## Cite this page

Brandwave. "Speedo vs Zoggs: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/speedo-vs-zoggs

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/speedo-vs-zoggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.