--- title: "Specsavers vs Stewart Caithness Gray Optometrists: Which is more popular in New Zealand?" description: "Is Specsavers or Stewart Caithness Gray Optometrists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/specsavers-vs-stewart-caithness-gray-optometrists" publisher: "Brandwave" --- # Specsavers vs Stewart Caithness Gray Optometrists: Which is more popular in New Zealand? Is Specsavers or Stewart Caithness Gray Optometrists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Specsavers and Stewart Caithness Gray Optometrists - **Competitive set**: Dunedin optometrists - **Market**: New Zealand - **Month measured**: Oct 2026 - **Specsavers Share of Search**: 57.6% - **Stewart Caithness Gray Optometrists Share of Search**: 3% ## Is Specsavers or Stewart Caithness Gray Optometrists more popular in search? - In October 2026, Specsavers had more branded searches than Stewart Caithness Gray Optometrists among Dunedin optometrists in New Zealand. Specsavers had about 3,030 branded searches, while Stewart Caithness Gray Optometrists had 160. Specsavers made up 57.6% of all Dunedin optometrist searches we track, and Stewart Caithness Gray Optometrists accounted for 3%. - Specsavers was ahead of Stewart Caithness Gray Optometrists in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Specsavers’ share of searches among Dunedin optometrists in New Zealand moved from 58.1% to 57.6%, and its estimated monthly branded searches held steady at 3K. - Across the 12 months ending October 2026, Stewart Caithness Gray Optometrists’ share of searches among Dunedin optometrists in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches held steady at 160. ## Top Dunedin optometrists in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Specsavers appeared in all four answers. Stewart Caithness Gray Optometrists was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Specsavers was listed before Stewart Caithness Gray Optometrists in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bridgman Eyecare | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Milburn & Neill Optometrists | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Specsavers | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | OPSM | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Stewart Caithness Gray Optometrists | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Matthews Eyecare | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Bailey Nelson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Dunedin optometrists - Asked ChatGPT "Which optometrist should I go to in Dunedin, New Zealand?": 1. Bridgman Eyecare, 2. Milburn & Neill Optometrists, 3. Specsavers - Asked ChatGPT "What are the best optometrists in Dunedin, New Zealand?": 1. Bridgman Eyecare, 2. Milburn & Neill Optometrists, 3. Specsavers, 4. Stewart Caithness Gray Optometrists, 5. OPSM, 6. Matthews Eyecare - Asked ChatGPT "What's the best optometrist in Dunedin, New Zealand for an eye test?": 1. Bridgman Eyecare, 2. Specsavers, 3. Milburn & Neill Optometrists, 4. OPSM - Searched Google, AI Overview "eye test dunedin": 1. Bridgman Eyecare, 2. Specsavers, 3. OPSM Not named in any answer: Bailey Nelson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin optometrists in October 2026? - In October 2026, Specsavers gained share of searches among Dunedin optometrists in New Zealand, from 56.3% to 57.6%. - In October 2026, Stewart Caithness Gray Optometrists rose from 6th to 5th among Dunedin optometrists in New Zealand. ## How has branded search for Specsavers and Stewart Caithness Gray Optometrists changed in New Zealand over the last 12 months? | Month | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank | Stewart Caithness Gray Optometrists estimated searches | Stewart Caithness Gray Optometrists Share of Search | Stewart Caithness Gray Optometrists rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3K | 58.1% | 1 | 160 | 3.1% | 5 | | Dec 2025 | 2.3K | 54.6% | 1 | 150 | 3.6% | 5 | | Jan 2026 | 3K | 58.1% | 1 | 160 | 3.1% | 5 | | Feb 2026 | 3K | 57.7% | 1 | 210 | 4% | 5 | | Mar 2026 | 3.4K | 60% | 1 | 160 | 2.9% | 6 | | Apr 2026 | 3K | 56.6% | 1 | 210 | 4% | 6 | | May 2026 | 3.4K | 60% | 1 | 160 | 2.8% | 6 | | Jun 2026 | 3K | 59.1% | 1 | 210 | 4.1% | 5 | | Jul 2026 | 3.3K | 62.1% | 1 | 170 | 3.2% | 5 | | Aug 2026 | 3.7K | 60.6% | 1 | 160 | 2.6% | 6 | | Sep 2026 | 3K | 56.3% | 1 | 160 | 3% | 6 | | Oct 2026 | 3K | 57.6% | 1 | 160 | 3% | 5 | ## How are Specsavers’ and Stewart Caithness Gray Optometrists’ branded searches counted? Brandwave collects information about searches that people make online using Specsavers’ and Stewart Caithness Gray Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Specsavers**: Measured on the search terms “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers cuba street”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers offers”, “specsavers opticians”, “specsavers optometrist”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms” and “specsavers westgate”, summed into one figure. - **Stewart Caithness Gray Optometrists**: Measured on the search terms “stewart caithness gray” and “stewart caithness gray optometrists”, summed into one figure. - [Specsavers profile](/demand/nz/brands/specsavers) - [Stewart Caithness Gray Optometrists profile](/demand/nz/brands/stewart-caithness-gray-optometrists) - [All Dunedin optometrists in New Zealand](/demand/nz/locations/dunedin/optometrists): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Specsavers or Stewart Caithness Gray Optometrists more popular in search? In October 2026, Specsavers had more branded searches than Stewart Caithness Gray Optometrists among Dunedin optometrists in New Zealand. Specsavers had about 3,030 branded searches, while Stewart Caithness Gray Optometrists had 160. Specsavers made up 57.6% of all Dunedin optometrist searches we track, and Stewart Caithness Gray Optometrists accounted for 3%. ## Cite this page Brandwave. "Specsavers vs Stewart Caithness Gray Optometrists: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/specsavers-vs-stewart-caithness-gray-optometrists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/specsavers-vs-stewart-caithness-gray-optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.