--- title: "Special PR vs The Media Lab: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Special PR or The Media Lab? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/special-pr-vs-the-media-lab" publisher: "Brandwave" --- # Special PR vs The Media Lab: Which is more popular by branded search in New Zealand? Which is more popular in search, Special PR or The Media Lab? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Special PR and The Media Lab - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Special PR Share of Search**: 6.1% - **The Media Lab Share of Search**: 8.6% ## Which is more popular in search, Special PR or The Media Lab? - In August 2026, The Media Lab had more branded searches than Special PR among media and strategic communications agencies in New Zealand. The Media Lab was estimated to have 170 branded searches compared to Special PR’s 120, and held an 8.6% Share of Search versus Special PR’s 6.1%. - The lead changed hands 3 times in the 11 months ending August 2026: The Media Lab took it in December 2025, Special PR took it in February 2026, The Media Lab took it in August 2026. - Across the 11 months ending August 2026, Special PR’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 9.4% to 6.1%, and its estimated monthly branded searches moved from 150 to 120. - Across the 11 months ending August 2026, The Media Lab’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 8.8% to 8.6%, and its estimated monthly branded searches moved from 140 to 170. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, The Media Lab overtook Sling & Stone to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - In August 2026, Special PR lost estimated Share of Search among media and strategic communications agencies in New Zealand, from 7.2% to 6.1%. ## Month by month | Month | Special PR estimated searches | Special PR Share of Search | Special PR rank | The Media Lab estimated searches | The Media Lab Share of Search | The Media Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 9.4% | 3 | 140 | 8.8% | 4 | | Nov 2025 | 120 | 8% | 6 | 110 | 7.3% | 9 | | Dec 2025 | 80 | 6.5% | 10 | 90 | 7.3% | 6 | | Jan 2026 | 80 | 6.1% | 9 | 110 | 8.3% | 4 | | Feb 2026 | 120 | 6.2% | 8 | 90 | 4.6% | 10 | | Mar 2026 | 180 | 6.6% | 7 | 140 | 5.1% | 9 | | Apr 2026 | 120 | 6.6% | 8 | 110 | 6% | 9 | | May 2026 | 120 | 6.6% | 8 | 110 | 6% | 9 | | Jun 2026 | 330 | 15% | 2 | 170 | 7.7% | 7 | | Jul 2026 | 150 | 7.2% | 7 | 140 | 6.7% | 8 | | Aug 2026 | 120 | 6.1% | 7 | 170 | 8.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Special PR’s and The Media Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Special PR**: Measured on the search terms “special pr” and “special pr nz”, summed into one figure. - **The Media Lab**: Measured on the search term “The Media Lab”. - [Special PR profile](/demand/nz/brands/special-pr) - [The Media Lab profile](/demand/nz/brands/the-media-lab) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Special PR or The Media Lab? In August 2026, The Media Lab had more branded searches than Special PR among media and strategic communications agencies in New Zealand. The Media Lab was estimated to have 170 branded searches compared to Special PR’s 120, and held an 8.6% Share of Search versus Special PR’s 6.1%. ## Cite this page Brandwave. "Special PR vs The Media Lab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/special-pr-vs-the-media-lab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/special-pr-vs-the-media-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.