--- title: "Special Group vs TBWA\New Zealand: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Special Group or TBWA\New Zealand? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/special-group-vs-tbwa-new-zealand" publisher: "Brandwave" --- # Special Group vs TBWA\New Zealand: Which is more popular by branded search in New Zealand? Which is more popular in search, Special Group or TBWA\New Zealand? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Special Group and TBWA\New Zealand - **Competitive set**: Creative and Integrated Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Special Group Share of Search**: 6.2% - **TBWA\New Zealand Share of Search**: 7.7% ## Which is more popular in search, Special Group or TBWA\New Zealand? - In August 2026, TBWA\New Zealand had more branded searches than Special Group among creative and integrated agencies in New Zealand. TBWA\New Zealand was estimated to have 800 branded searches compared to Special Group’s 640, and held a 7.7% Share of Search versus Special Group’s 6.2%. - The lead changed hands 3 times in the 11 months ending August 2026: TBWA\New Zealand took it in February 2026, Special Group took it in May 2026, TBWA\New Zealand took it in August 2026. - Across the 11 months ending August 2026, Special Group’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 7% to 6.2%, and its estimated monthly branded searches moved from 770 to 640. - Across the 11 months ending August 2026, TBWA\New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 6.1% to 7.7%, and its estimated monthly branded searches moved from 670 to 800. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%. - Estimated monthly branded searches for Special Group in New Zealand fell 16.9% over 11 measured months, from 770 to 640 in August 2026. ## Month by month | Month | Special Group estimated searches | Special Group Share of Search | Special Group rank | TBWA\New Zealand estimated searches | TBWA\New Zealand Share of Search | TBWA\New Zealand rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 770 | 7% | 5 | 670 | 6.1% | 6 | | Nov 2025 | 620 | 6.2% | 5 | 540 | 5.4% | 6 | | Dec 2025 | 420 | 5.4% | 5 | 410 | 5.3% | 6 | | Jan 2026 | 460 | 4.9% | 5 | 450 | 4.8% | 6 | | Feb 2026 | 440 | 4.4% | 8 | 760 | 7.7% | 4 | | Mar 2026 | 640 | 5.1% | 8 | 640 | 5.1% | 9 | | Apr 2026 | 510 | 5.1% | 7 | 520 | 5.2% | 6 | | May 2026 | 640 | 6.6% | 4 | 550 | 5.7% | 7 | | Jun 2026 | 760 | 7.6% | 4 | 560 | 5.6% | 7 | | Jul 2026 | 560 | 6% | 6 | 540 | 5.8% | 7 | | Aug 2026 | 640 | 6.2% | 6 | 800 | 7.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Special Group’s and TBWA\New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Special Group**: Measured on the search terms “special group”, “special group advertising”, “special group agency”, “special group auckland”, “special group design”, “special group nz”, “special group wellington”, “specialgroup” and “the special group”, summed into one figure. - **TBWA\New Zealand**: Measured on the search terms “tbwa”, “tbwa advertising”, “tbwa agency”, “tbwa auckland”, “tbwa new zealand”, “tbwa nz” and “whybin tbwa”, summed into one figure. - [Special Group profile](/demand/nz/brands/special-group) - [TBWA\New Zealand profile](/demand/nz/brands/tbwa-new-zealand) - [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Special Group or TBWA\New Zealand? In August 2026, TBWA\New Zealand had more branded searches than Special Group among creative and integrated agencies in New Zealand. TBWA\New Zealand was estimated to have 800 branded searches compared to Special Group’s 640, and held a 7.7% Share of Search versus Special Group’s 6.2%. ## Cite this page Brandwave. "Special Group vs TBWA\New Zealand: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/special-group-vs-tbwa-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/special-group-vs-tbwa-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.