--- title: "Spear & Jackson vs Trojan: Which is searched more in New Zealand?" description: "Is Spear & Jackson or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spear-and-jackson-vs-trojan-tools" publisher: "Brandwave" --- # Spear & Jackson vs Trojan: Which is searched more in New Zealand? Is Spear & Jackson or Trojan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spear & Jackson and Trojan - **Competitive set**: Garden tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Spear & Jackson Share of Search**: 0.11% - **Trojan Share of Search**: 0.08% ## Is Spear & Jackson or Trojan more popular in search? - In September 2026, Spear & Jackson had more branded searches than Trojan among garden tool brands in New Zealand. Spear & Jackson had about 40 branded searches, while Trojan had 30. Spear & Jackson made up 0.11% of all garden tool brand searches we track, and Trojan accounted for 0.08%. - The lead changed hands 2 times in the 12 months ending September 2026: Trojan took it in May 2026, Spear & Jackson took it in July 2026. - Across the 12 months ending September 2026, Spear & Jackson’s share of searches among garden tool brands in New Zealand moved from 0.19% to 0.11%, and its estimated monthly branded searches moved from 70 to 40. - Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 40 to 30. ## Top garden tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Spear & Jackson did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden tool brands - Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars - Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco - Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco - Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten - Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi Not named in any answer: Husqvarna, Darlac and Spear & Jackson. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand garden tool brands in September 2026? - In September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand. - Estimated monthly branded searches for Spear & Jackson in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. ## Month by month | Month | Spear & Jackson estimated searches | Spear & Jackson Share of Search | Spear & Jackson rank | Trojan estimated searches | Trojan Share of Search | Trojan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.19% | 10 | 40 | 0.11% | 12 | | Nov 2025 | 70 | 0.16% | 10 | 60 | 0.14% | 11 | | Dec 2025 | 90 | 0.22% | 10 | 50 | 0.12% | 11 | | Jan 2026 | 50 | 0.13% | 11 | 50 | 0.13% | 12 | | Feb 2026 | 50 | 0.14% | 10 | 50 | 0.14% | 11 | | Mar 2026 | 50 | 0.15% | 11 | 50 | 0.15% | 12 | | Apr 2026 | 70 | 0.21% | 10 | 50 | 0.15% | 12 | | May 2026 | 40 | 0.12% | 12 | 50 | 0.15% | 11 | | Jun 2026 | 40 | 0.13% | 12 | 40 | 0.13% | 13 | | Jul 2026 | 40 | 0.14% | 11 | 30 | 0.1% | 12 | | Aug 2026 | 50 | 0.16% | 11 | 40 | 0.13% | 12 | | Sep 2026 | 40 | 0.11% | 11 | 30 | 0.08% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Spear & Jackson’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spear & Jackson**: Measured on the search term “spear jackson”. - **Trojan**: Measured on the search terms “trojan 2.4 m telescopic tree pruner”, “trojan bypass pruner”, “trojan garden tools”, “trojan hedge trimmer”, “trojan lawn edger”, “trojan pruner” and “trojan secateurs”, summed into one figure. - [Spear & Jackson profile](/demand/nz/brands/spear-and-jackson) - [Trojan profile](/demand/nz/brands/trojan-tools) - [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spear & Jackson or Trojan more popular in search? In September 2026, Spear & Jackson had more branded searches than Trojan among garden tool brands in New Zealand. Spear & Jackson had about 40 branded searches, while Trojan had 30. Spear & Jackson made up 0.11% of all garden tool brand searches we track, and Trojan accounted for 0.08%. ## Cite this page Brandwave. "Spear & Jackson vs Trojan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/spear-and-jackson-vs-trojan-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spear-and-jackson-vs-trojan-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.