--- title: "SPCA vs Starship Foundation: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, SPCA or Starship Foundation? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spca-vs-starship-foundation" publisher: "Brandwave" --- # SPCA vs Starship Foundation: Which is more popular by branded search in New Zealand? Which is more popular in search, SPCA or Starship Foundation? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SPCA and Starship Foundation - **Competitive set**: National charities - **Market**: New Zealand - **Month measured**: Aug 2026 - **SPCA Share of Search**: 48.4% - **Starship Foundation Share of Search**: 0.85% ## Which is more popular in search, SPCA or Starship Foundation? - In August 2026, SPCA had more branded searches than Starship Foundation among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Starship Foundation’s 770, and held a 48.4% Share of Search versus Starship Foundation’s 0.85%. - SPCA was ahead of Starship Foundation in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 44.4K to 44K. - Across the 11 months ending August 2026, Starship Foundation’s estimated Share of Search among national charities in New Zealand moved from 0.88% to 0.85%, and its estimated monthly branded searches moved from 900 to 770. ## How did search popularity change for New Zealand national charities in August 2026? - In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%. - Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026. ## Month by month | Month | SPCA estimated searches | SPCA Share of Search | SPCA rank | Starship Foundation estimated searches | Starship Foundation Share of Search | Starship Foundation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 44.4K | 43.4% | 1 | 900 | 0.88% | 7 | | Nov 2025 | 45.2K | 43.8% | 1 | 1K | 1% | 7 | | Dec 2025 | 44.5K | 38.4% | 2 | 900 | 0.78% | 7 | | Jan 2026 | 46.5K | 41.5% | 1 | 770 | 0.69% | 7 | | Feb 2026 | 37.8K | 37.7% | 2 | 920 | 0.92% | 7 | | Mar 2026 | 45.3K | 43.4% | 1 | 1.1K | 1% | 7 | | Apr 2026 | 44.7K | 46.8% | 1 | 760 | 0.8% | 7 | | May 2026 | 45.3K | 46.7% | 1 | 1.1K | 1.1% | 7 | | Jun 2026 | 44.4K | 45.3% | 1 | 930 | 0.95% | 7 | | Jul 2026 | 44K | 50% | 1 | 750 | 0.85% | 7 | | Aug 2026 | 44K | 48.4% | 1 | 770 | 0.85% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SPCA’s and Starship Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SPCA**: Measured on the search terms “spca”, “spca adoption”, “spca animals”, “spca cat adoption”, “spca cats”, “spca dogs”, “spca dogs for adoption”, “spca donate”, “spca foster”, “spca hours”, “spca kittens”, “spca kittens for adoption”, “spca near me”, “spca number”, “spca nz”, “spca online”, “spca operating hours”, “spca opshop”, “spca puppies”, “spca shop”, “spca telephone number”, “spca volunteer” and “waikato spca”, summed into one figure. - **Starship Foundation**: Measured on the search terms “starship foundation”, “starship foundation donate”, “starship org nz” and “starshipfoundation”, summed into one figure. - [SPCA profile](/demand/nz/brands/spca) - [Starship Foundation profile](/demand/nz/brands/starship-foundation) - [All national charities in New Zealand](/demand/nz/categories/nz-national-charities): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SPCA or Starship Foundation? In August 2026, SPCA had more branded searches than Starship Foundation among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Starship Foundation’s 770, and held a 48.4% Share of Search versus Starship Foundation’s 0.85%. ## Cite this page Brandwave. "SPCA vs Starship Foundation: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/spca-vs-starship-foundation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spca-vs-starship-foundation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.