--- title: "Spalding vs Wilson: Which is searched more in New Zealand?" description: "Is Spalding or Wilson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Basketball brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/spalding-vs-wilson" publisher: "Brandwave" --- # Spalding vs Wilson: Which is searched more in New Zealand? Is Spalding or Wilson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Basketball brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spalding and Wilson - **Competitive set**: Basketball brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Spalding Share of Search**: 31.3% - **Wilson Share of Search**: 21.3% ## Is Spalding or Wilson more popular in search? - In September 2026, Spalding had more branded searches than Wilson among basketball brands in New Zealand. Spalding had about 470 branded searches, while Wilson had 320. Spalding made up 31.3% of all basketball brand searches we track, and Wilson accounted for 21.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Wilson took it in May 2026, Spalding took it in July 2026. - Across the 12 months ending September 2026, Spalding’s share of searches among basketball brands in New Zealand moved from 40% to 31.3%, and its estimated monthly branded searches moved from 640 to 470. - Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand moved from 20% to 21.3%, and its estimated monthly branded searches held steady at 320. ## Top basketball brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wilson appeared in all five answers. Spalding was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wilson was listed before Spalding in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Molten | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Spalding | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about basketball brands - Asked ChatGPT "Which basketball brand should I buy in New Zealand?": 1. Wilson, 2. Molten, 3. Spalding - Asked ChatGPT "What are the best basketball brands in New Zealand?": 1. Wilson, 2. Molten, 3. Spalding - Asked ChatGPT "What's the best basketball brand in New Zealand for indoor play?": 1. Molten, 2. Wilson - Searched Google, AI Overview "best basketballs": 1. Wilson, 2. Spalding - Searched Google, AI Overview "size 7 basketball": 1. Wilson Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand basketball brands in September 2026? - Estimated monthly branded searches for Spalding in New Zealand fell 26.6% over 12 measured months, from 640 to 470 in September 2026. ## Month by month | Month | Spalding estimated searches | Spalding Share of Search | Spalding rank | Wilson estimated searches | Wilson Share of Search | Wilson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 40% | 2 | 320 | 20% | 3 | | Nov 2025 | 580 | 36% | 2 | 320 | 19.9% | 3 | | Dec 2025 | 580 | 38.7% | 2 | 320 | 21.3% | 3 | | Jan 2026 | 310 | 37.3% | 2 | 170 | 20.5% | 3 | | Feb 2026 | 310 | 34.4% | 2 | 170 | 18.9% | 3 | | Mar 2026 | 520 | 33.5% | 2 | 390 | 25.2% | 3 | | Apr 2026 | 470 | 33.8% | 2 | 390 | 28.1% | 3 | | May 2026 | 580 | 28.9% | 3 | 720 | 35.8% | 1 | | Jun 2026 | 470 | 27.5% | 3 | 590 | 34.5% | 2 | | Jul 2026 | 430 | 11% | 2 | 260 | 6.6% | 3 | | Aug 2026 | 470 | 31.3% | 2 | 320 | 21.3% | 3 | | Sep 2026 | 470 | 31.3% | 2 | 320 | 21.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Spalding’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spalding**: Measured on the search terms “spalding” and “spalding basketball”, summed into one figure. - **Wilson**: Measured on the search term “wilson basketball”. - [Spalding profile](/demand/nz/brands/spalding) - [Wilson profile](/demand/nz/brands/wilson) - [All basketball brands in New Zealand](/demand/nz/categories/nz-basketball-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spalding or Wilson more popular in search? In September 2026, Spalding had more branded searches than Wilson among basketball brands in New Zealand. Spalding had about 470 branded searches, while Wilson had 320. Spalding made up 31.3% of all basketball brand searches we track, and Wilson accounted for 21.3%. ## Cite this page Brandwave. "Spalding vs Wilson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/spalding-vs-wilson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/spalding-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.