---
title: "Space Place vs Zealandia: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Space Place or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/space-place-vs-zealandia"
publisher: "Brandwave"
---

# Space Place vs Zealandia: Which is more popular by branded search in New Zealand?

Which is more popular in search, Space Place or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Space Place and Zealandia
- **Competitive set**: Wellington attractions
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Space Place Share of Search**: 5.8%
- **Zealandia Share of Search**: 19.8%

## Which is more popular in search, Space Place or Zealandia?

- In August 2026, Zealandia had more branded searches than Space Place among wellington attractions in New Zealand. Zealandia was estimated to have 18.2K branded searches compared to Space Place’s 5.3K, and held a 19.8% Share of Search versus Space Place’s 5.8%.
- Zealandia was ahead of Space Place in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Space Place’s estimated Share of Search among wellington attractions in New Zealand moved from 4.9% to 5.8%, and its estimated monthly branded searches moved from 5.7K to 5.3K.
- Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand moved from 16.6% to 19.8%, and its estimated monthly branded searches moved from 19.5K to 18.2K.

## How did search popularity change for New Zealand wellington attractions in August 2026?

- In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%.
- In August 2026, Space Place lost estimated Share of Search among wellington attractions in New Zealand, from 7% to 5.8%.

## Month by month

| Month | Space Place estimated searches | Space Place Share of Search | Space Place rank | Zealandia estimated searches | Zealandia Share of Search | Zealandia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.7K | 4.9% | 5 | 19.5K | 16.6% | 4 |
| Nov 2025 | 5.5K | 3.6% | 5 | 28.7K | 19% | 3 |
| Dec 2025 | 8.3K | 4.7% | 5 | 26.5K | 15.2% | 4 |
| Jan 2026 | 10.1K | 5.2% | 5 | 29.5K | 15.3% | 4 |
| Feb 2026 | 6.5K | 4.1% | 5 | 24.4K | 15.5% | 4 |
| Mar 2026 | 5.8K | 4% | 5 | 25.5K | 17.8% | 4 |
| Apr 2026 | 6.1K | 4.6% | 5 | 21.2K | 16.1% | 4 |
| May 2026 | 5.4K | 4.6% | 5 | 18.9K | 16.4% | 4 |
| Jun 2026 | 4.7K | 5.8% | 5 | 16.2K | 20% | 3 |
| Jul 2026 | 7.4K | 7% | 5 | 18.3K | 17.3% | 4 |
| Aug 2026 | 5.3K | 5.8% | 5 | 18.2K | 19.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Space Place’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Space Place**: Measured on the search terms “museumswellington org nz”, “space place”, “space place nasa gov”, “space place near me”, “space place nz”, “space place tickets”, “space place wellington”, “spaceplace”, “spaceplace nz” and “spaceplace wellington”, summed into one figure.
- **Zealandia**: Measured on the search terms “new zealandia”, “visitzealandia com”, “zealandia”, “zealandia animals”, “zealandia near me”, “zealandia new zealand”, “zealandia nz”, “zealandia shuttle”, “zealandia tickets”, “zealandia wellington opening hours” and “zealandia zoo”, summed into one figure.

- [Space Place profile](/demand/nz/brands/space-place)
- [Zealandia profile](/demand/nz/brands/zealandia)
- [All wellington attractions in New Zealand](/demand/nz/categories/nz-wellington-attractions): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Space Place or Zealandia?

In August 2026, Zealandia had more branded searches than Space Place among wellington attractions in New Zealand. Zealandia was estimated to have 18.2K branded searches compared to Space Place’s 5.3K, and held a 19.8% Share of Search versus Space Place’s 5.8%.

## Cite this page

Brandwave. "Space Place vs Zealandia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/space-place-vs-zealandia

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/space-place-vs-zealandia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
