--- title: "Space Place vs Te Papa: Which is searched more in New Zealand?" description: "Is Space Place or Te Papa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/space-place-vs-te-papa" publisher: "Brandwave" --- # Space Place vs Te Papa: Which is searched more in New Zealand? Is Space Place or Te Papa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Space Place and Te Papa - **Competitive set**: Wellington attractions - **Market**: New Zealand - **Month measured**: Sep 2026 - **Space Place Share of Search**: 1.6% - **Te Papa Share of Search**: 16.7% ## Is Space Place or Te Papa more popular in search? - In September 2026, Te Papa had more branded searches than Space Place among Wellington attractions in New Zealand. Te Papa had about 16,400 branded searches, while Space Place had 1,610. Te Papa made up 16.7% of all Wellington attraction searches we track, and Space Place accounted for 1.6%. - Te Papa was ahead of Space Place in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Space Place’s share of searches among Wellington attractions in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Te Papa’s share of searches among Wellington attractions in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches moved from 19.6K to 16.4K. ## Top Wellington attractions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Papa appeared in all five answers. Space Place was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Te Papa was listed before Space Place in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Te Papa | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zealandia | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wellington Cable Car | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Weta Workshop | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wellington Zoo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Space Place | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about Wellington attractions - Asked ChatGPT "Which attraction should I go to in Wellington, New Zealand?": 1. Te Papa, 2. Wellington Cable Car, 3. Zealandia, 4. Weta Workshop - Asked ChatGPT "What are the best attractions in Wellington, New Zealand?": 1. Te Papa, 2. Wellington Cable Car, 3. Zealandia, 4. Weta Workshop, 5. Space Place - Asked ChatGPT "What's the best attraction in Wellington, New Zealand for a family day out?": 1. Te Papa, 2. Zealandia, 3. Wellington Zoo - Searched Google, AI Overview "wellington attractions": 1. Te Papa, 2. Weta Workshop, 3. Wellington Cable Car, 4. Zealandia - Searched Google, AI Overview "things to do wellington": 1. Te Papa, 2. Wellington Cable Car, 3. Weta Workshop, 4. Zealandia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Wellington attractions in September 2026? - In September 2026, Te Papa lost share of searches among Wellington attractions in New Zealand, from 18.9% to 16.7%. - Space Place’s share of searches among Wellington attractions in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.6% in September 2026. ## Month by month | Month | Space Place estimated searches | Space Place Share of Search | Space Place rank | Te Papa estimated searches | Te Papa Share of Search | Te Papa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.1% | 6 | 19.6K | 17.2% | 4 | | Nov 2025 | 1K | 0.71% | 6 | 16.3K | 11.6% | 5 | | Dec 2025 | 1.6K | 0.99% | 6 | 24.9K | 15.4% | 4 | | Jan 2026 | 1.9K | 1.1% | 6 | 24.9K | 14.2% | 4 | | Feb 2026 | 1K | 0.7% | 6 | 20K | 13.8% | 4 | | Mar 2026 | 1.3K | 0.98% | 6 | 20K | 15% | 4 | | Apr 2026 | 1.6K | 1.3% | 6 | 24.8K | 19.3% | 4 | | May 2026 | 1.6K | 1.5% | 6 | 16.5K | 15.4% | 4 | | Jun 2026 | 1.6K | 2.2% | 6 | 13.4K | 18.1% | 4 | | Jul 2026 | 1.9K | 2% | 6 | 16.5K | 16.9% | 4 | | Aug 2026 | 1.6K | 1.9% | 6 | 16.4K | 18.9% | 4 | | Sep 2026 | 1.6K | 1.6% | 6 | 16.4K | 16.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Space Place’s and Te Papa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Space Place**: Measured on the search terms “space place”, “space place tickets” and “spaceplace”, summed into one figure. - **Te Papa**: Measured on the search terms “gallipoli te papa”, “te papa”, “te papa exhibition”, “te papa hours”, “te papa press” and “tepapa”, summed into one figure. - [Space Place profile](/demand/nz/brands/space-place) - [Te Papa profile](/demand/nz/brands/te-papa) - [All Wellington attractions in New Zealand](/demand/nz/locations/wellington/attractions): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Space Place or Te Papa more popular in search? In September 2026, Te Papa had more branded searches than Space Place among Wellington attractions in New Zealand. Te Papa had about 16,400 branded searches, while Space Place had 1,610. Te Papa made up 16.7% of all Wellington attraction searches we track, and Space Place accounted for 1.6%. ## Cite this page Brandwave. "Space Place vs Te Papa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/space-place-vs-te-papa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/space-place-vs-te-papa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.