--- title: "Southern Steel vs Waikato Bay of Plenty Magic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Southern Steel or Waikato Bay of Plenty Magic? Compare estimated monthly branded-search demand and Share of Search inside the Netball teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/southern-steel-vs-waikato-bay-of-plenty-magic" publisher: "Brandwave" --- # Southern Steel vs Waikato Bay of Plenty Magic: Which is more popular by branded search in New Zealand? Which is more popular in search, Southern Steel or Waikato Bay of Plenty Magic? Compare estimated monthly branded-search demand and Share of Search inside the Netball teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Southern Steel and Waikato Bay of Plenty Magic - **Competitive set**: Netball teams - **Market**: New Zealand - **Month measured**: Aug 2026 - **Southern Steel Share of Search**: 22.1% - **Waikato Bay of Plenty Magic Share of Search**: 14.9% ## Which is more popular in search, Southern Steel or Waikato Bay of Plenty Magic? - In August 2026, Southern Steel had more branded searches than Waikato Bay of Plenty Magic among netball teams in New Zealand. Southern Steel was estimated to have 400 branded searches compared to Waikato Bay of Plenty Magic’s 270, and held a 22.1% Share of Search versus Waikato Bay of Plenty Magic’s 14.9%. - The lead changed hands 4 times in the 11 months ending August 2026: Waikato Bay of Plenty Magic took it in January 2026, Southern Steel took it in March 2026, Waikato Bay of Plenty Magic took it in April 2026, Southern Steel took it in May 2026. - Across the 11 months ending August 2026, Southern Steel’s estimated Share of Search among netball teams in New Zealand moved from 17.3% to 22.1%, and its estimated monthly branded searches moved from 280 to 400. - Across the 11 months ending August 2026, Waikato Bay of Plenty Magic’s estimated Share of Search among netball teams in New Zealand moved from 10.5% to 14.9%, and its estimated monthly branded searches moved from 170 to 270. ## How did search popularity change for New Zealand netball teams in August 2026? - In August 2026, Waikato Bay of Plenty Magic gained estimated Share of Search among netball teams in New Zealand, from 11% to 14.9%. - In August 2026, Southern Steel gained estimated Share of Search among netball teams in New Zealand, from 20% to 22.1%. ## Month by month | Month | Southern Steel estimated searches | Southern Steel Share of Search | Southern Steel rank | Waikato Bay of Plenty Magic estimated searches | Waikato Bay of Plenty Magic Share of Search | Waikato Bay of Plenty Magic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 17.3% | 4 | 170 | 10.5% | 5 | | Nov 2025 | 280 | 18.9% | 3 | 150 | 10.1% | 5 | | Dec 2025 | 200 | 18.7% | 3 | 160 | 15% | 4 | | Jan 2026 | 260 | 16% | 4 | 280 | 17.2% | 3 | | Feb 2026 | 470 | 13.9% | 5 | 680 | 20.1% | 3 | | Mar 2026 | 960 | 19.1% | 2 | 850 | 16.9% | 5 | | Apr 2026 | 2.7K | 13.1% | 5 | 3.1K | 15.2% | 4 | | May 2026 | 4.7K | 17.4% | 4 | 3.7K | 13.7% | 5 | | Jun 2026 | 6.7K | 27.2% | 2 | 2.3K | 9.2% | 4 | | Jul 2026 | 510 | 20% | 2 | 280 | 11% | 5 | | Aug 2026 | 400 | 22.1% | 2 | 270 | 14.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Southern Steel’s and Waikato Bay of Plenty Magic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Southern Steel**: Measured on the search terms “southern steel”, “southern steel netball”, “southern steel netball tickets” and “southern steel tickets”, summed into one figure. - **Waikato Bay of Plenty Magic**: Measured on the search terms “magic netball”, “magic netball game”, “magic netball tickets”, “waikato bay of plenty magic netball”, “waikato bay of plenty magic tickets” and “waikato bop magic”, summed into one figure. - [Southern Steel profile](/demand/nz/brands/southern-steel) - [Waikato Bay of Plenty Magic profile](/demand/nz/brands/waikato-bay-of-plenty-magic) - [All netball teams in New Zealand](/demand/nz/categories/nz-netball-teams): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Southern Steel or Waikato Bay of Plenty Magic? In August 2026, Southern Steel had more branded searches than Waikato Bay of Plenty Magic among netball teams in New Zealand. Southern Steel was estimated to have 400 branded searches compared to Waikato Bay of Plenty Magic’s 270, and held a 22.1% Share of Search versus Waikato Bay of Plenty Magic’s 14.9%. ## Cite this page Brandwave. "Southern Steel vs Waikato Bay of Plenty Magic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/southern-steel-vs-waikato-bay-of-plenty-magic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/southern-steel-vs-waikato-bay-of-plenty-magic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.