--- title: "Southern Specialist Cars vs Sunday Drive: Which is searched more in New Zealand?" description: "Is Southern Specialist Cars or Sunday Drive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium and performance car dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/southern-specialist-cars-vs-sunday-drive" publisher: "Brandwave" --- # Southern Specialist Cars vs Sunday Drive: Which is searched more in New Zealand? Is Southern Specialist Cars or Sunday Drive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium and performance car dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Southern Specialist Cars and Sunday Drive - **Competitive set**: Premium and performance car dealers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Southern Specialist Cars Share of Search**: 10.1% - **Sunday Drive Share of Search**: 51.1% ## Is Southern Specialist Cars or Sunday Drive more popular in search? - In September 2026, Sunday Drive had more branded searches than Southern Specialist Cars among premium and performance car dealers in New Zealand. Sunday Drive had about 6,600 branded searches, while Southern Specialist Cars had 1,300. Sunday Drive made up 51.1% of all premium and performance car dealer searches we track, and Southern Specialist Cars accounted for 10.1%. - Sunday Drive was ahead of Southern Specialist Cars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand moved from 9.2% to 10.1%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending September 2026, Sunday Drive’s share of searches among premium and performance car dealers in New Zealand moved from 57.4% to 51.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top premium and performance car dealers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Southern Specialist Cars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sunday Drive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sunday Drive was listed before Southern Specialist Cars in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giltrap Prestige | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Sunday Drive | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Continental Cars | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Giltrap Porsche | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Luxxio Vehicles | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Southern Specialist Cars | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about premium and performance car dealers - Asked ChatGPT "Which premium performance car dealer should I shop at in New Zealand?": 1. Giltrap Prestige, 2. Sunday Drive, 3. Luxxio Vehicles, 4. Giltrap Porsche - Asked ChatGPT "What are the best premium performance car dealers in New Zealand?": 1. Continental Cars, 2. Giltrap Porsche, 3. Southern Specialist Cars, 4. Sunday Drive - Asked ChatGPT "What's the best premium performance car dealer in New Zealand for a high-end car?": 1. Giltrap Prestige, 2. Sunday Drive, 3. Continental Cars - Searched Google, AI Overview "premium performance car dealers": 1. Southern Specialist Cars, 2. Continental Cars - Searched Google, AI Overview "best premium car dealer": 1. Southern Specialist Cars, 2. Luxxio Vehicles Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand premium and performance car dealers in September 2026? - In September 2026, Sunday Drive gained share of searches among premium and performance car dealers in New Zealand, from 50.4% to 51.1%. - Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand has gained ground for 3 months in a row, from 7.1% to 10.1% in September 2026. ## Month by month | Month | Southern Specialist Cars estimated searches | Southern Specialist Cars Share of Search | Southern Specialist Cars rank | Sunday Drive estimated searches | Sunday Drive Share of Search | Sunday Drive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 9.2% | 5 | 8.1K | 57.4% | 1 | | Nov 2025 | 1K | 7.1% | 5 | 8.1K | 57.2% | 1 | | Dec 2025 | 1.3K | 9.4% | 5 | 8.1K | 58.7% | 1 | | Jan 2026 | 1.3K | 9.4% | 5 | 8.1K | 58.7% | 1 | | Feb 2026 | 1K | 7.4% | 5 | 8.1K | 60% | 1 | | Mar 2026 | 1.3K | 8% | 5 | 9.9K | 60.7% | 1 | | Apr 2026 | 1K | 7.4% | 5 | 8.1K | 60.1% | 1 | | May 2026 | 1.3K | 9.2% | 5 | 8.1K | 57.6% | 1 | | Jun 2026 | 1K | 7.1% | 5 | 8.1K | 57.4% | 1 | | Jul 2026 | 1.6K | 9.7% | 4 | 9.9K | 60% | 1 | | Aug 2026 | 1.3K | 9.9% | 5 | 6.6K | 50.4% | 1 | | Sep 2026 | 1.3K | 10.1% | 5 | 6.6K | 51.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Southern Specialist Cars’ and Sunday Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Southern Specialist Cars**: Measured on the search term “Southern Specialist Cars”. - **Sunday Drive**: Measured on the search term “sunday drive”. - [Southern Specialist Cars profile](/demand/nz/brands/southern-specialist-cars) - [Sunday Drive profile](/demand/nz/brands/sunday-drive) - [All premium and performance car dealers in New Zealand](/demand/nz/categories/premium-performance-car-dealers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Southern Specialist Cars or Sunday Drive more popular in search? In September 2026, Sunday Drive had more branded searches than Southern Specialist Cars among premium and performance car dealers in New Zealand. Sunday Drive had about 6,600 branded searches, while Southern Specialist Cars had 1,300. Sunday Drive made up 51.1% of all premium and performance car dealer searches we track, and Southern Specialist Cars accounted for 10.1%. ## Cite this page Brandwave. "Southern Specialist Cars vs Sunday Drive: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/southern-specialist-cars-vs-sunday-drive This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/southern-specialist-cars-vs-sunday-drive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.