--- title: "Southern Electrical vs Tansley Electrical: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Southern Electrical or Tansley Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/southern-electrical-vs-tansley-electrical" publisher: "Brandwave" --- # Southern Electrical vs Tansley Electrical: Which is more popular by branded search in New Zealand? Which is more popular in search, Southern Electrical or Tansley Electrical? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Southern Electrical and Tansley Electrical - **Competitive set**: Dunedin electrical contractors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Southern Electrical Share of Search**: 15.7% - **Tansley Electrical Share of Search**: 49.4% ## Which is more popular in search, Southern Electrical or Tansley Electrical? - In August 2026, Tansley Electrical had more branded searches than Southern Electrical among dunedin electrical contractors in New Zealand. Tansley Electrical was estimated to have 410 branded searches compared to Southern Electrical’s 130, and held a 49.4% Share of Search versus Southern Electrical’s 15.7%. - Tansley Electrical was ahead of Southern Electrical in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Southern Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand moved from 21.3% to 15.7%, and its estimated monthly branded searches moved from 160 to 130. - Across the 11 months ending August 2026, Tansley Electrical’s estimated Share of Search among dunedin electrical contractors in New Zealand moved from 53.3% to 49.4%, and its estimated monthly branded searches moved from 400 to 410. ## How did search popularity change for New Zealand dunedin electrical contractors in August 2026? - In August 2026, Tansley Electrical gained estimated Share of Search among dunedin electrical contractors in New Zealand, from 44.3% to 49.4%. - In August 2026, Southern Electrical lost estimated Share of Search among dunedin electrical contractors in New Zealand, from 22.9% to 15.7%. ## Month by month | Month | Southern Electrical estimated searches | Southern Electrical Share of Search | Southern Electrical rank | Tansley Electrical estimated searches | Tansley Electrical Share of Search | Tansley Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 21.3% | 2 | 400 | 53.3% | 1 | | Nov 2025 | 130 | 18.6% | 2 | 380 | 54.3% | 1 | | Dec 2025 | 140 | 24.1% | 2 | 280 | 48.3% | 1 | | Jan 2026 | 160 | 21.3% | 2 | 340 | 45.3% | 1 | | Feb 2026 | 120 | 19.4% | 3 | 260 | 41.9% | 1 | | Mar 2026 | 150 | 19.2% | 2 | 380 | 48.7% | 1 | | Apr 2026 | 150 | 23.1% | 2 | 280 | 43.1% | 1 | | May 2026 | 140 | 18.7% | 2 | 370 | 49.3% | 1 | | Jun 2026 | 150 | 22.4% | 2 | 310 | 46.3% | 1 | | Jul 2026 | 160 | 22.9% | 2 | 310 | 44.3% | 1 | | Aug 2026 | 130 | 15.7% | 2 | 410 | 49.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Southern Electrical’s and Tansley Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Southern Electrical**: Measured on the search terms “southern electrical”, “southern electrical dunedin” and “southernelectrical”, summed into one figure. - **Tansley Electrical**: Measured on the search terms “tansley electrical”, “tansley electrical dunedin” and “tansley electrical nz”, summed into one figure. - [Southern Electrical profile](/demand/nz/brands/southern-electrical) - [Tansley Electrical profile](/demand/nz/brands/tansley-electrical) - [All dunedin electrical contractors in New Zealand](/demand/nz/categories/nz-dunedin-electrical-contractors): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Southern Electrical or Tansley Electrical? In August 2026, Tansley Electrical had more branded searches than Southern Electrical among dunedin electrical contractors in New Zealand. Tansley Electrical was estimated to have 410 branded searches compared to Southern Electrical’s 130, and held a 49.4% Share of Search versus Southern Electrical’s 15.7%. ## Cite this page Brandwave. "Southern Electrical vs Tansley Electrical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/southern-electrical-vs-tansley-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/southern-electrical-vs-tansley-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.