--- title: "Southern Cross Pet Insurance vs SPCA Pet Insurance: Which is searched more in New Zealand?" description: "Is Southern Cross Pet Insurance or SPCA Pet Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/southern-cross-pet-insurance-vs-spca-pet-insurance" publisher: "Brandwave" --- # Southern Cross Pet Insurance vs SPCA Pet Insurance: Which is searched more in New Zealand? Is Southern Cross Pet Insurance or SPCA Pet Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Southern Cross Pet Insurance and SPCA Pet Insurance - **Competitive set**: Pet insurers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Southern Cross Pet Insurance Share of Search**: 33.5% - **SPCA Pet Insurance Share of Search**: 2% ## Is Southern Cross Pet Insurance or SPCA Pet Insurance more popular in search? - In September 2026, Southern Cross Pet Insurance had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. Southern Cross Pet Insurance had about 6,400 branded searches, while SPCA Pet Insurance had 390. Southern Cross Pet Insurance made up 33.5% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. - Southern Cross Pet Insurance was ahead of SPCA Pet Insurance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Southern Cross Pet Insurance’s share of searches among pet insurers in New Zealand held steady at 33.5%, and its estimated monthly branded searches held steady at 6.4K. - Across the 12 months ending September 2026, SPCA Pet Insurance’s share of searches among pet insurers in New Zealand moved from 3.1% to 2%, and its estimated monthly branded searches moved from 590 to 390. ## Top pet insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Southern Cross Pet Insurance and SPCA Pet Insurance showed up in all five answers. Southern Cross Pet Insurance was listed before SPCA Pet Insurance in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Pet Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PD Insurance | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Petcover | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SPCA Pet Insurance | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AA Pet Insurance | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cove Insurance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pet-n-Sur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurers - Asked ChatGPT "Which pet insurer should I buy in New Zealand?": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance - Asked ChatGPT "What are the best pet insurer brands in New Zealand?": 1. Petcover, 2. Southern Cross Pet Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance, 5. PD Insurance, 6. Cove Insurance - Asked ChatGPT "What's the best pet insurer in New Zealand for my dog?": 1. Petcover, 2. SPCA Pet Insurance, 3. Southern Cross Pet Insurance, 4. Cove Insurance - Searched Google, AI Overview "pet insurance nz": 1. PD Insurance, 2. Southern Cross Pet Insurance, 3. Petcover, 4. SPCA Pet Insurance - Searched Google, AI Overview "dog insurance nz": 1. Southern Cross Pet Insurance, 2. PD Insurance, 3. SPCA Pet Insurance, 4. AA Pet Insurance Not named in any answer: Pet-n-Sur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet insurers in September 2026? - In September 2026, Southern Cross Pet Insurance gained share of searches among pet insurers in New Zealand, from 32.8% to 33.5%. - Estimated monthly branded searches for SPCA Pet Insurance in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Southern Cross Pet Insurance estimated searches | Southern Cross Pet Insurance Share of Search | Southern Cross Pet Insurance rank | SPCA Pet Insurance estimated searches | SPCA Pet Insurance Share of Search | SPCA Pet Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 33.5% | 1 | 590 | 3.1% | 7 | | Nov 2025 | 6.4K | 32.8% | 1 | 320 | 1.6% | 7 | | Dec 2025 | 6.4K | 34% | 1 | 480 | 2.5% | 7 | | Jan 2026 | 7.9K | 34.1% | 1 | 480 | 2.1% | 7 | | Feb 2026 | 6.4K | 32.9% | 1 | 390 | 2% | 7 | | Mar 2026 | 7.9K | 35.1% | 1 | 480 | 2.1% | 7 | | Apr 2026 | 6.4K | 31.9% | 1 | 390 | 1.9% | 7 | | May 2026 | 7.9K | 36% | 1 | 390 | 1.8% | 7 | | Jun 2026 | 7.9K | 36.8% | 1 | 320 | 1.5% | 7 | | Jul 2026 | 6.4K | 31.4% | 1 | 390 | 1.9% | 7 | | Aug 2026 | 6.4K | 32.8% | 1 | 320 | 1.6% | 7 | | Sep 2026 | 6.4K | 33.5% | 1 | 390 | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Southern Cross Pet Insurance’s and SPCA Pet Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Southern Cross Pet Insurance**: Measured on the search terms “southern cross pet”, “southern cross pet insurance” and “southerncrosspetinsurance”, summed into one figure. - **SPCA Pet Insurance**: Measured on the search term “spca pet insurance”. - [Southern Cross Pet Insurance profile](/demand/nz/brands/southern-cross-pet-insurance) - [SPCA Pet Insurance profile](/demand/nz/brands/spca-pet-insurance) - [All pet insurers in New Zealand](/demand/nz/categories/nz-pet-insurers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Southern Cross Pet Insurance or SPCA Pet Insurance more popular in search? In September 2026, Southern Cross Pet Insurance had more branded searches than SPCA Pet Insurance among pet insurers in New Zealand. Southern Cross Pet Insurance had about 6,400 branded searches, while SPCA Pet Insurance had 390. Southern Cross Pet Insurance made up 33.5% of all pet insurer searches we track, and SPCA Pet Insurance accounted for 2%. ## Cite this page Brandwave. "Southern Cross Pet Insurance vs SPCA Pet Insurance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/southern-cross-pet-insurance-vs-spca-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/southern-cross-pet-insurance-vs-spca-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.