--- title: "Sounds Air vs Virgin Australia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sounds Air or Virgin Australia? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sounds-air-vs-virgin-australia" publisher: "Brandwave" --- # Sounds Air vs Virgin Australia: Which is more popular by branded search in New Zealand? Which is more popular in search, Sounds Air or Virgin Australia? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sounds Air and Virgin Australia - **Competitive set**: Airlines flying New Zealand travellers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sounds Air Share of Search**: 0.84% - **Virgin Australia Share of Search**: 0.54% ## Which is more popular in search, Sounds Air or Virgin Australia? - In August 2026, Sounds Air had more branded searches than Virgin Australia among airlines flying new zealand travellers in New Zealand. Sounds Air was estimated to have 14.4K branded searches compared to Virgin Australia’s 9.3K, and held a 0.84% Share of Search versus Virgin Australia’s 0.54%. - The lead changed hands 4 times in the 11 months ending August 2026: Virgin Australia took it in February 2026, Sounds Air took it in March 2026, Virgin Australia took it in April 2026, Sounds Air took it in May 2026. - Across the 11 months ending August 2026, Sounds Air’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.87% to 0.84%, and its estimated monthly branded searches held steady at 14.4K. - Across the 11 months ending August 2026, Virgin Australia’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.85% to 0.54%, and its estimated monthly branded searches moved from 14.2K to 9.3K. ## How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026? - In August 2026, Virgin Australia fell from 9th to 10th among airlines flying new zealand travellers in New Zealand. ## Month by month | Month | Sounds Air estimated searches | Sounds Air Share of Search | Sounds Air rank | Virgin Australia estimated searches | Virgin Australia Share of Search | Virgin Australia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.4K | 0.87% | 9 | 14.2K | 0.85% | 10 | | Nov 2025 | 14.1K | 0.9% | 9 | 11K | 0.7% | 10 | | Dec 2025 | 14K | 1% | 9 | 9.1K | 0.66% | 10 | | Jan 2026 | 20.7K | 1.1% | 8 | 13.7K | 0.7% | 10 | | Feb 2026 | 17.1K | 1% | 9 | 18.1K | 1.1% | 8 | | Mar 2026 | 17.1K | 0.85% | 8 | 15K | 0.74% | 9 | | Apr 2026 | 11.7K | 0.78% | 10 | 15K | 1% | 8 | | May 2026 | 11.9K | 0.71% | 8 | 10K | 0.6% | 10 | | Jun 2026 | 14.1K | 0.81% | 8 | 12K | 0.69% | 9 | | Jul 2026 | 14.4K | 0.85% | 8 | 12.1K | 0.71% | 9 | | Aug 2026 | 14.4K | 0.84% | 8 | 9.3K | 0.54% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sounds Air’s and Virgin Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sounds Air**: Measured on the search terms “Sounds Air”, “Sounds Air flights”, “Sounds Air New Zealand” and “Sounds Air NZ”, summed into one figure. - **Virgin Australia**: Measured on the search terms “Virgin Australia”, “Virgin Australia flights”, “Virgin Australia New Zealand” and “Virgin Australia NZ”, summed into one figure. - [Sounds Air profile](/demand/nz/brands/sounds-air) - [Virgin Australia profile](/demand/nz/brands/virgin-australia) - [All airlines flying new zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sounds Air or Virgin Australia? In August 2026, Sounds Air had more branded searches than Virgin Australia among airlines flying new zealand travellers in New Zealand. Sounds Air was estimated to have 14.4K branded searches compared to Virgin Australia’s 9.3K, and held a 0.84% Share of Search versus Virgin Australia’s 0.54%. ## Cite this page Brandwave. "Sounds Air vs Virgin Australia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sounds-air-vs-virgin-australia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sounds-air-vs-virgin-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.