--- title: "Soul Pilates vs Thrive Pilates: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Soul Pilates or Thrive Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/soul-pilates-vs-thrive-pilates" publisher: "Brandwave" --- # Soul Pilates vs Thrive Pilates: Which is more popular by branded search in New Zealand? Which is more popular in search, Soul Pilates or Thrive Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Wellington Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Soul Pilates and Thrive Pilates - **Competitive set**: Wellington Pilates studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Soul Pilates Share of Search**: 7.2% - **Thrive Pilates Share of Search**: 1.1% ## Which is more popular in search, Soul Pilates or Thrive Pilates? - In August 2026, Soul Pilates had more branded searches than Thrive Pilates among wellington pilates studios in New Zealand. Soul Pilates was estimated to have 1.4K branded searches compared to Thrive Pilates’ 220, and held a 7.2% Share of Search versus Thrive Pilates’ 1.1%. - The lead changed hands 3 times in the 11 months ending August 2026: Soul Pilates took it in November 2025, Thrive Pilates took it in December 2025, Soul Pilates took it in February 2026. - Across the 11 months ending August 2026, Soul Pilates’ estimated Share of Search among wellington pilates studios in New Zealand moved from 1.4% to 7.2%, and its estimated monthly branded searches moved from 320 to 1.4K. - Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among wellington pilates studios in New Zealand moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 420 to 220. ## How did search popularity change for New Zealand wellington pilates studios in August 2026? - In August 2026, Soul Pilates gained estimated Share of Search among wellington pilates studios in New Zealand, from 6.1% to 7.2%. - Estimated monthly branded searches for Thrive Pilates in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026. ## Month by month | Month | Soul Pilates estimated searches | Soul Pilates Share of Search | Soul Pilates rank | Thrive Pilates estimated searches | Thrive Pilates Share of Search | Thrive Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 1.4% | 3 | 420 | 1.9% | 2 | | Nov 2025 | 390 | 1.8% | 2 | 290 | 1.3% | 3 | | Dec 2025 | 260 | 1.4% | 3 | 320 | 1.7% | 2 | | Jan 2026 | 390 | 1.7% | 3 | 410 | 1.8% | 2 | | Feb 2026 | 320 | 1.5% | 2 | 260 | 1.2% | 3 | | Mar 2026 | 460 | 2.1% | 2 | 350 | 1.6% | 3 | | Apr 2026 | 980 | 4.4% | 2 | 280 | 1.3% | 3 | | May 2026 | 1.5K | 6.7% | 2 | 260 | 1.2% | 3 | | Jun 2026 | 1.4K | 6.5% | 2 | 340 | 1.6% | 3 | | Jul 2026 | 1.2K | 6.1% | 2 | 280 | 1.4% | 3 | | Aug 2026 | 1.4K | 7.2% | 2 | 220 | 1.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Soul Pilates’ and Thrive Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Soul Pilates**: Measured on the search terms “soul pilates”, “soul pilates wellington” and “soulpilates”, summed into one figure. - **Thrive Pilates**: Measured on the search terms “thrive pilates”, “thrive pilates & movement studio”, “thrive pilates studio”, “thrive pilates wellington” and “thrivepilates”, summed into one figure. - [Soul Pilates profile](/demand/nz/brands/soul-pilates) - [Thrive Pilates profile](/demand/nz/brands/thrive-pilates) - [All wellington pilates studios in New Zealand](/demand/nz/categories/nz-wellington-pilates-studios): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Soul Pilates or Thrive Pilates? In August 2026, Soul Pilates had more branded searches than Thrive Pilates among wellington pilates studios in New Zealand. Soul Pilates was estimated to have 1.4K branded searches compared to Thrive Pilates’ 220, and held a 7.2% Share of Search versus Thrive Pilates’ 1.1%. ## Cite this page Brandwave. "Soul Pilates vs Thrive Pilates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/soul-pilates-vs-thrive-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/soul-pilates-vs-thrive-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.