--- title: "SoSafe vs usecure: Which is more popular in New Zealand?" description: "Is SoSafe or usecure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sosafe-vs-usecure" publisher: "Brandwave" --- # SoSafe vs usecure: Which is more popular in New Zealand? Is SoSafe or usecure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Security awareness training platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SoSafe and usecure - **Competitive set**: Security awareness training platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **SoSafe Share of Search**: 1.1% - **usecure Share of Search**: 9.9% ## Is SoSafe or usecure more popular in search? - In October 2026, usecure had more branded searches than SoSafe among security awareness training platforms in New Zealand. usecure had about 90 branded searches, while SoSafe had 10. usecure made up 9.9% of all security awareness training platform searches we track, and SoSafe accounted for 1.1%. - usecure was ahead of SoSafe in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, SoSafe’s share of searches among security awareness training platforms in New Zealand moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, usecure’s share of searches among security awareness training platforms in New Zealand moved from 10.7% to 9.9%, and its estimated monthly branded searches moved from 110 to 90. ## Top security awareness training platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, usecure was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SoSafe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KnowBe4 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SecureAZ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hoxhunt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Proofpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | usecure | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SoSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security awareness training platforms - Asked ChatGPT "Which security awareness training platform should I use in New Zealand?": 1. KnowBe4, 2. Hoxhunt, 3. Proofpoint, 4. SecureAZ - Asked ChatGPT "What are the best security awareness training platforms in New Zealand?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Asked ChatGPT "What's the best security awareness training platform in New Zealand for employee training?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Searched Google, AI Overview "security awareness training platforms": 1. KnowBe4, 2. usecure, 3. Proofpoint, 4. Hoxhunt - Searched Google, AI Overview "phishing training software": 1. KnowBe4, 2. SecureAZ Not named in any answer: SoSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand security awareness training platforms in October 2026? - In October 2026, usecure lost share of searches among security awareness training platforms in New Zealand, from 13.6% to 9.9%. - Estimated monthly branded searches for SoSafe in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for SoSafe and usecure changed in New Zealand over the last 12 months? | Month | SoSafe estimated searches | SoSafe Share of Search | SoSafe rank | usecure estimated searches | usecure Share of Search | usecure rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 1.9% | 5 | 110 | 10.7% | 3 | | Dec 2025 | 10 | 1.8% | 6 | 50 | 9.1% | 3 | | Jan 2026 | 10 | 1.5% | 6 | 70 | 10.8% | 3 | | Feb 2026 | 10 | 1.3% | 6 | 90 | 11.5% | 3 | | Mar 2026 | 10 | 1% | 6 | 110 | 11.5% | 3 | | Apr 2026 | 10 | 1.4% | 6 | 90 | 12.3% | 3 | | May 2026 | 10 | 1.2% | 6 | 110 | 13.6% | 3 | | Jun 2026 | 10 | 1% | 6 | 90 | 9.4% | 3 | | Jul 2026 | 10 | 1.3% | 6 | 90 | 11.5% | 3 | | Aug 2026 | 10 | 1.3% | 6 | 90 | 11.4% | 3 | | Sep 2026 | 10 | 1.2% | 6 | 110 | 13.6% | 3 | | Oct 2026 | 10 | 1.1% | 6 | 90 | 9.9% | 3 | ## How are SoSafe’s and usecure’s branded searches counted? Brandwave collects information about searches that people make online using SoSafe’s and usecure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SoSafe**: Measured on the search term “sosafe”. - **usecure**: Measured on the search term “usecure”. - [SoSafe profile](/demand/nz/brands/sosafe) - [usecure profile](/demand/nz/brands/usecure) - [All security awareness training platforms in New Zealand](/demand/nz/categories/nz-security-awareness-training-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SoSafe or usecure more popular in search? In October 2026, usecure had more branded searches than SoSafe among security awareness training platforms in New Zealand. usecure had about 90 branded searches, while SoSafe had 10. usecure made up 9.9% of all security awareness training platform searches we track, and SoSafe accounted for 1.1%. ## Cite this page Brandwave. "SoSafe vs usecure: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sosafe-vs-usecure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sosafe-vs-usecure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.