---
title: "Sortly vs Unleashed: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Sortly or Unleashed? Compare estimated monthly branded-search demand and Share of Search inside the Inventory management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sortly-vs-unleashed"
publisher: "Brandwave"
---

# Sortly vs Unleashed: Which is more popular by branded search in New Zealand?

Which is more popular in search, Sortly or Unleashed? Compare estimated monthly branded-search demand and Share of Search inside the Inventory management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sortly and Unleashed
- **Competitive set**: Inventory management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Sortly Share of Search**: 4.8%
- **Unleashed Share of Search**: 18.6%

## Which is more popular in search, Sortly or Unleashed?

- In August 2026, Unleashed had more branded searches than Sortly among inventory management software in New Zealand. Unleashed was estimated to have 620 branded searches compared to Sortly’s 160, and held an 18.6% Share of Search versus Sortly’s 4.8%.
- Unleashed was ahead of Sortly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sortly’s estimated Share of Search among inventory management software in New Zealand moved from 5.7% to 4.8%, and its estimated monthly branded searches moved from 190 to 160.
- Across the 11 months ending August 2026, Unleashed’s estimated Share of Search among inventory management software in New Zealand moved from 18.5% to 18.6%, and its estimated monthly branded searches held steady at 620.

## How did search popularity change for New Zealand inventory management software in August 2026?

- In August 2026, Zoho Inventory overtook Sortly to rank 3rd among inventory management software in New Zealand, at 7.8%.
- In August 2026, Unleashed gained estimated Share of Search among inventory management software in New Zealand, from 16.6% to 18.6%.
- In August 2026, Sortly lost estimated Share of Search among inventory management software in New Zealand, from 6.1% to 4.8%.

## Month by month

| Month | Sortly estimated searches | Sortly Share of Search | Sortly rank | Unleashed estimated searches | Unleashed Share of Search | Unleashed rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190 | 5.7% | 4 | 620 | 18.5% | 2 |
| Nov 2025 | 130 | 4.7% | 4 | 510 | 18.3% | 2 |
| Dec 2025 | 120 | 5.1% | 4 | 520 | 22% | 2 |
| Jan 2026 | 150 | 5.4% | 4 | 510 | 18.5% | 2 |
| Feb 2026 | 130 | 4.7% | 4 | 560 | 20.1% | 2 |
| Mar 2026 | 190 | 5.5% | 4 | 670 | 19.5% | 2 |
| Apr 2026 | 150 | 5.4% | 4 | 440 | 15.8% | 2 |
| May 2026 | 190 | 5.9% | 4 | 550 | 17% | 2 |
| Jun 2026 | 200 | 6.2% | 4 | 540 | 16.8% | 2 |
| Jul 2026 | 190 | 6.1% | 3 | 520 | 16.6% | 2 |
| Aug 2026 | 160 | 4.8% | 4 | 620 | 18.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sortly’s and Unleashed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sortly**: Measured on the search terms “sortly”, “sortly com”, “sortly inventory” and “sortly inventory management”, summed into one figure.
- **Unleashed**: Measured on the search terms “unleashed inventory”, “unleashed inventory software” and “unleashed software”, summed into one figure.

- [Sortly profile](/demand/nz/brands/sortly)
- [Unleashed profile](/demand/nz/brands/unleashed)
- [All inventory management software in New Zealand](/demand/nz/categories/nz-inventory-management-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sortly or Unleashed?

In August 2026, Unleashed had more branded searches than Sortly among inventory management software in New Zealand. Unleashed was estimated to have 620 branded searches compared to Sortly’s 160, and held an 18.6% Share of Search versus Sortly’s 4.8%.

## Cite this page

Brandwave. "Sortly vs Unleashed: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sortly-vs-unleashed

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sortly-vs-unleashed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.