---
title: "Sorted vs YNAB: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Sorted or YNAB? Compare estimated monthly branded-search demand and Share of Search inside the Budgeting apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/sorted-vs-ynab"
publisher: "Brandwave"
---

# Sorted vs YNAB: Which is more popular by branded search in New Zealand?

Which is more popular in search, Sorted or YNAB? Compare estimated monthly branded-search demand and Share of Search inside the Budgeting apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sorted and YNAB
- **Competitive set**: Budgeting apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Sorted Share of Search**: 45.5%
- **YNAB Share of Search**: 8%

## Which is more popular in search, Sorted or YNAB?

- In August 2026, Sorted had more branded searches than YNAB among budgeting apps in New Zealand. Sorted was estimated to have 4.8K branded searches compared to YNAB’s 840, and held a 45.5% Share of Search versus YNAB’s 8%.
- Sorted was ahead of YNAB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sorted’s estimated Share of Search among budgeting apps in New Zealand moved from 42.1% to 45.5%, and its estimated monthly branded searches moved from 4K to 4.8K.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among budgeting apps in New Zealand moved from 11.4% to 8%, and its estimated monthly branded searches moved from 1.1K to 840.

## How did search popularity change for New Zealand budgeting apps in August 2026?

- In August 2026, Sorted overtook PocketSmith to take the highest estimated Share of Search among budgeting apps in New Zealand, at 45.5%.
- In August 2026, YNAB lost estimated Share of Search among budgeting apps in New Zealand, from 9.8% to 8%.

## Month by month

| Month | Sorted estimated searches | Sorted Share of Search | Sorted rank | YNAB estimated searches | YNAB Share of Search | YNAB rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 42.1% | 2 | 1.1K | 11.4% | 3 |
| Nov 2025 | 4K | 42.6% | 2 | 920 | 9.9% | 3 |
| Dec 2025 | 3.2K | 37.7% | 2 | 820 | 9.8% | 3 |
| Jan 2026 | 4.9K | 38.5% | 2 | 1.2K | 9.3% | 3 |
| Feb 2026 | 4K | 38.6% | 2 | 900 | 8.7% | 3 |
| Mar 2026 | 4K | 37.7% | 2 | 1.1K | 10.6% | 3 |
| Apr 2026 | 4K | 38.7% | 2 | 950 | 9.1% | 3 |
| May 2026 | 4.8K | 41.6% | 2 | 1.1K | 9.8% | 3 |
| Jun 2026 | 4K | 40.3% | 2 | 1.1K | 10.8% | 3 |
| Jul 2026 | 3.9K | 40.5% | 2 | 940 | 9.8% | 3 |
| Aug 2026 | 4.8K | 45.5% | 1 | 840 | 8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sorted’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sorted**: Measured on the search terms “get sorted nz”, “sorted budget”, “sorted budgeting app”, “sorted money” and “sorted nz”, summed into one figure.
- **YNAB**: Measured on the search terms “budget app ynab”, “ynab”, “ynab app”, “ynab budget”, “ynab com”, “ynab money app”, “ynab new zealand”, “ynab nz”, “ynab online” and “ynab software”, summed into one figure.

- [Sorted profile](/demand/nz/brands/sorted)
- [YNAB profile](/demand/nz/brands/ynab)
- [All budgeting apps in New Zealand](/demand/nz/categories/nz-budgeting-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sorted or YNAB?

In August 2026, Sorted had more branded searches than YNAB among budgeting apps in New Zealand. Sorted was estimated to have 4.8K branded searches compared to YNAB’s 840, and held a 45.5% Share of Search versus YNAB’s 8%.

## Cite this page

Brandwave. "Sorted vs YNAB: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sorted-vs-ynab

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sorted-vs-ynab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.