--- title: "Sorbent vs Who Gives A Crap: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sorbent or Who Gives A Crap? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sorbent-vs-who-gives-a-crap" publisher: "Brandwave" --- # Sorbent vs Who Gives A Crap: Which is more popular by branded search in New Zealand? Which is more popular in search, Sorbent or Who Gives A Crap? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sorbent and Who Gives A Crap - **Competitive set**: Toilet paper and tissue brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sorbent Share of Search**: 43.3% - **Who Gives A Crap Share of Search**: 7.8% ## Which is more popular in search, Sorbent or Who Gives A Crap? - In August 2026, Sorbent had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Sorbent was estimated to have 1.2K branded searches compared to Who Gives A Crap’s 210, and held a 43.3% Share of Search versus Who Gives A Crap’s 7.8%. - Sorbent was ahead of Who Gives A Crap in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sorbent’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 31% to 43.3%, and its estimated monthly branded searches moved from 710 to 1.2K. - Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 12.7% to 7.8%, and its estimated monthly branded searches moved from 290 to 210. ## How did search popularity change for New Zealand toilet paper and tissue brands in August 2026? - In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%. - In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%. ## Month by month | Month | Sorbent estimated searches | Sorbent Share of Search | Sorbent rank | Who Gives A Crap estimated searches | Who Gives A Crap Share of Search | Who Gives A Crap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 710 | 31% | 2 | 290 | 12.7% | 4 | | Nov 2025 | 680 | 35.6% | 1 | 260 | 13.6% | 4 | | Dec 2025 | 700 | 38.5% | 1 | 250 | 13.7% | 4 | | Jan 2026 | 670 | 34.2% | 1 | 300 | 15.3% | 4 | | Feb 2026 | 820 | 41% | 1 | 280 | 14% | 4 | | Mar 2026 | 1K | 38.3% | 1 | 270 | 10.3% | 4 | | Apr 2026 | 800 | 33.2% | 2 | 330 | 13.7% | 4 | | May 2026 | 810 | 35.7% | 2 | 300 | 13.2% | 4 | | Jun 2026 | 900 | 38% | 2 | 280 | 11.8% | 3 | | Jul 2026 | 1.1K | 42.1% | 1 | 220 | 8.5% | 4 | | Aug 2026 | 1.2K | 43.3% | 1 | 210 | 7.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sorbent’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sorbent**: Measured on the search terms “sorbent hypoallergenic toilet paper”, “sorbent tissues”, “sorbent toilet paper”, “sorbent toilet paper pak n save”, “sorbent toilet rolls” and “toilet paper sorbent”, summed into one figure. - **Who Gives A Crap**: Measured on the search terms “au whogivesacrap org”, “who gives a crap new zealand”, “who gives a crap nz”, “who gives a crap tissues”, “who gives a crap toilet roll”, “whogivesacrap”, “whogivesacrap nz” and “whogivesacrap tissues”, summed into one figure. - [Sorbent profile](/demand/nz/brands/sorbent) - [Who Gives A Crap profile](/demand/nz/brands/who-gives-a-crap) - [All toilet paper and tissue brands in New Zealand](/demand/nz/categories/nz-toilet-paper-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sorbent or Who Gives A Crap? In August 2026, Sorbent had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Sorbent was estimated to have 1.2K branded searches compared to Who Gives A Crap’s 210, and held a 43.3% Share of Search versus Who Gives A Crap’s 7.8%. ## Cite this page Brandwave. "Sorbent vs Who Gives A Crap: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sorbent-vs-who-gives-a-crap This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sorbent-vs-who-gives-a-crap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.