--- title: "Sony vs Technics: Which is searched more in New Zealand?" description: "Is Sony or Technics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turntable brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sony-vs-technics" publisher: "Brandwave" --- # Sony vs Technics: Which is searched more in New Zealand? Is Sony or Technics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Turntable brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sony and Technics - **Competitive set**: Turntable brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sony Share of Search**: 6.5% - **Technics Share of Search**: 14.8% ## Is Sony or Technics more popular in search? - In September 2026, Technics had more branded searches than Sony among turntable brands in New Zealand. Technics had about 590 branded searches, while Sony had 260. Technics made up 14.8% of all turntable brand searches we track, and Sony accounted for 6.5%. - Technics was ahead of Sony in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sony’s share of searches among turntable brands in New Zealand moved from 5.3% to 6.5%, and its estimated monthly branded searches moved from 210 to 260. - Across the 12 months ending September 2026, Technics’ share of searches among turntable brands in New Zealand moved from 18.3% to 14.8%, and its estimated monthly branded searches moved from 720 to 590. ## Top turntable brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony and Technics were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Technics was listed before Sony in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Audio-Technica | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pro-Ject | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rega | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Technics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about turntable brands - Asked ChatGPT "Which turntable brand should I buy in New Zealand?": 1. Audio-Technica, 2. Pro-Ject, 3. Rega, 4. Sony - Asked ChatGPT "What are the best turntable brands in New Zealand?": 1. Rega, 2. Pro-Ject, 3. Technics, 4. Audio-Technica, 5. Sony - Asked ChatGPT "What's the best turntable brand in New Zealand for vinyl records?": 1. Pro-Ject, 2. Audio-Technica, 3. Rega, 4. Technics - Searched Google, AI Overview "record player nz": 1. Audio-Technica, 2. Technics, 3. Pro-Ject, 4. Rega - Searched Google, AI Overview "turntable nz": 1. Sony, 2. Audio-Technica, 3. Rega, 4. Pro-Ject Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand turntable brands in September 2026? - In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%. - In September 2026, Technics lost share of searches among turntable brands in New Zealand, from 15.6% to 14.8%. ## Month by month | Month | Sony estimated searches | Sony Share of Search | Sony rank | Technics estimated searches | Technics Share of Search | Technics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 5.3% | 4 | 720 | 18.3% | 3 | | Nov 2025 | 390 | 9.2% | 4 | 720 | 16.9% | 3 | | Dec 2025 | 480 | 10.2% | 4 | 720 | 15.4% | 3 | | Jan 2026 | 260 | 6.8% | 4 | 720 | 18.8% | 3 | | Feb 2026 | 210 | 6.5% | 4 | 590 | 18.4% | 3 | | Mar 2026 | 260 | 5.9% | 4 | 590 | 13.3% | 3 | | Apr 2026 | 210 | 4.9% | 4 | 590 | 13.9% | 3 | | May 2026 | 210 | 5.1% | 4 | 590 | 14.2% | 3 | | Jun 2026 | 260 | 6.3% | 4 | 590 | 14.3% | 3 | | Jul 2026 | 210 | 5.2% | 4 | 590 | 14.5% | 3 | | Aug 2026 | 260 | 5.6% | 4 | 720 | 15.6% | 3 | | Sep 2026 | 260 | 6.5% | 4 | 590 | 14.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Sony’s and Technics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sony**: Measured on the search term “sony turntable”. - **Technics**: Measured on the search term “technics”. - [Sony profile](/demand/nz/brands/sony) - [Technics profile](/demand/nz/brands/technics) - [All turntable brands in New Zealand](/demand/nz/categories/nz-turntable-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sony or Technics more popular in search? In September 2026, Technics had more branded searches than Sony among turntable brands in New Zealand. Technics had about 590 branded searches, while Sony had 260. Technics made up 14.8% of all turntable brand searches we track, and Sony accounted for 6.5%. ## Cite this page Brandwave. "Sony vs Technics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sony-vs-technics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sony-vs-technics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.