--- title: "Sony vs TCL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sony or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sony-vs-tcl" publisher: "Brandwave" --- # Sony vs TCL: Which is more popular by branded search in New Zealand? Which is more popular in search, Sony or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sony and TCL - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sony Share of Search**: 38.5% - **TCL Share of Search**: 3.6% ## Which is more popular in search, Sony or TCL? - In August 2026, Sony had more branded searches than TCL among TV brands in New Zealand. Sony was estimated to have 42.6K branded searches compared to TCL’s 4K, and held a 38.5% Share of Search versus TCL’s 3.6%. - Sony was ahead of TCL in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand moved from 42% to 38.5%, and its estimated monthly branded searches moved from 40.6K to 42.6K. - Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 3.6K to 4K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand. ## Month by month | Month | Sony estimated searches | Sony Share of Search | Sony rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.6K | 42% | 1 | 3.6K | 3.7% | 7 | | Nov 2025 | 52.7K | 44.6% | 1 | 4.6K | 3.9% | 6 | | Dec 2025 | 50.2K | 43.2% | 1 | 4.5K | 3.8% | 7 | | Jan 2026 | 38.1K | 38% | 1 | 4.6K | 4.6% | 7 | | Feb 2026 | 33.1K | 38.3% | 1 | 3.6K | 4.2% | 7 | | Mar 2026 | 37.1K | 38% | 1 | 4K | 4.1% | 6 | | Apr 2026 | 37.1K | 36.3% | 1 | 4.5K | 4.4% | 6 | | May 2026 | 41.8K | 37.8% | 1 | 4.5K | 4.1% | 6 | | Jun 2026 | 42.5K | 37.4% | 1 | 4.3K | 3.8% | 6 | | Jul 2026 | 42.6K | 38.4% | 1 | 3.9K | 3.6% | 7 | | Aug 2026 | 42.6K | 38.5% | 1 | 4K | 3.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sony’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sony**: Measured on the search terms “best sony headphones”, “fx3 sony”, “new sony headphones”, “sony”, “sony 100 inch tv”, “sony 32 inch tv”, “sony 40 inch tv”, “sony 43 inch tv”, “sony 4k tv”, “sony 50 inch tv”, “sony 55 inch tv”, “sony 75 inch tv”, “sony 85 inch tv”, “sony a6400”, “sony a6700”, “sony android tv”, “sony bluetooth headphones”, “sony bravia 32 inch tv”, “sony bravia tv”, “sony bravia tv 55 inch”, “sony camara”, “sony car audio”, “sony car stereo”, “sony co nz”, “sony cyber shot”, “sony earbuds”, “sony earphones”, “sony ev e10”, “sony headphones”, “sony headphones wh 1000xm4”, “sony headphones wh 1000xm5”, “sony headphones xm4”, “sony headphones xm5”, “sony in ear headphones”, “sony led tv”, “sony lens”, “sony mirrorless”, “sony mx4 headphones”, “sony near me”, “sony noise cancelling earbuds”, “sony nz”, “sony oled tv”, “sony online”, “sony tv”, “sony tv sale”, “sony wh 1000xm4”, “sony wh 1000xm4 headphones”, “sony wh 1000xm5”, “sony wh 1000xm6”, “sony white headphones”, “sony wired earphones”, “sony wired headphones”, “sony wireless earbuds”, “sony wireless headphones”, “sony xm4”, “sony xm4 headphones”, “sony xm5”, “sony xm5 headphones” and “sony xm6”, summed into one figure. - **TCL**: Measured on the search terms “tcl”, “tcl 403”, “tcl 55”, “tcl 55 inch”, “tcl 65”, “tcl 65 inch”, “tcl 75”, “tcl 75 inch”, “tcl chinese theatres”, “tcl com”, “tcl flip 2”, “tcl near me”, “tcl nxtpaper”, “tcl nz”, “tcl oled tv”, “tcl online”, “tcl q led”, “tcl qm8”, “tcl roku tvs”, “tcl tab8” and “tcl tv”, summed into one figure. - [Sony profile](/demand/nz/brands/sony) - [TCL profile](/demand/nz/brands/tcl) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sony or TCL? In August 2026, Sony had more branded searches than TCL among TV brands in New Zealand. Sony was estimated to have 42.6K branded searches compared to TCL’s 4K, and held a 38.5% Share of Search versus TCL’s 3.6%. ## Cite this page Brandwave. "Sony vs TCL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sony-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sony-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.