--- title: "Somerset Grocer vs The Rabbit: Which is searched more in New Zealand?" description: "Is Somerset Grocer or The Rabbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/somerset-grocer-vs-the-rabbit-ashburton" publisher: "Brandwave" --- # Somerset Grocer vs The Rabbit: Which is searched more in New Zealand? Is Somerset Grocer or The Rabbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Somerset Grocer and The Rabbit - **Competitive set**: Ashburton restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Somerset Grocer Share of Search**: 11.3% - **The Rabbit Share of Search**: 12% ## Is Somerset Grocer or The Rabbit more popular in search? - In September 2026, The Rabbit had more branded searches than Somerset Grocer among Ashburton restaurants in New Zealand. The Rabbit had about 880 branded searches, while Somerset Grocer had 830. The Rabbit made up 12% of all Ashburton restaurant searches we track, and Somerset Grocer accounted for 11.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Somerset Grocer took it in November 2025, The Rabbit took it in March 2026. - Across the 12 months ending September 2026, Somerset Grocer’s share of searches among Ashburton restaurants in New Zealand moved from 9.6% to 11.3%, and its estimated monthly branded searches moved from 790 to 830. - Across the 12 months ending September 2026, The Rabbit’s share of searches among Ashburton restaurants in New Zealand moved from 10.7% to 12%, and its estimated monthly branded searches held steady at 880. ## Top Ashburton restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, The Rabbit appeared in all three answers. Somerset Grocer was mentioned in one out of three: in one of the three ChatGPT answers. The Rabbit was listed before Somerset Grocer in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Fine Lion | 1st | 3 of 3 | 3 of 3 | | Formosa Ashburton | 2nd | 3 of 3 | 3 of 3 | | The Rabbit | 3rd | 3 of 3 | 3 of 3 | | Ton's Thai | 4th | 2 of 3 | 2 of 3 | | The Ottoman | 5th | 2 of 3 | 2 of 3 | | Cleavers Corner | 6th | 1 of 3 | 1 of 3 | | Somerset Grocer | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Ashburton restaurants - Asked ChatGPT "Which restaurant should I go to in Ashburton, New Zealand?": 1. The Fine Lion, 2. Formosa Ashburton, 3. The Rabbit, 4. The Ottoman - Asked ChatGPT "What are the best restaurants in Ashburton, New Zealand?": 1. Formosa Ashburton, 2. The Fine Lion, 3. The Rabbit, 4. Ton's Thai, 5. Cleavers Corner, 6. The Ottoman, 7. Somerset Grocer - Asked ChatGPT "What's the best restaurant in Ashburton, New Zealand for a meal out?": 1. The Fine Lion, 2. Formosa Ashburton, 3. The Rabbit, 4. Ton's Thai Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton restaurants in September 2026? - In September 2026, Somerset Grocer gained share of searches among Ashburton restaurants in New Zealand, from 9.6% to 11.3%. ## Month by month | Month | Somerset Grocer estimated searches | Somerset Grocer Share of Search | Somerset Grocer rank | The Rabbit estimated searches | The Rabbit Share of Search | The Rabbit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 790 | 9.6% | 6 | 880 | 10.7% | 5 | | Nov 2025 | 970 | 11.5% | 5 | 880 | 10.5% | 6 | | Dec 2025 | 1.1K | 11.3% | 4 | 1K | 9.9% | 6 | | Jan 2026 | 1K | 10.7% | 4 | 1K | 10.7% | 5 | | Feb 2026 | 980 | 11.9% | 4 | 880 | 10.7% | 5 | | Mar 2026 | 800 | 10.5% | 6 | 880 | 11.5% | 4 | | Apr 2026 | 850 | 10.9% | 6 | 880 | 11.3% | 5 | | May 2026 | 710 | 8.8% | 6 | 1K | 12.4% | 4 | | Jun 2026 | 660 | 9.1% | 6 | 1K | 13.9% | 3 | | Jul 2026 | 720 | 10% | 6 | 1K | 13.9% | 3 | | Aug 2026 | 690 | 9.6% | 6 | 880 | 12.2% | 4 | | Sep 2026 | 830 | 11.3% | 6 | 880 | 12% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Somerset Grocer’s and The Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Somerset Grocer**: Measured on the search terms “somerset grocer”, “somerset grocer ashburton” and “somerset grocer menu”, summed into one figure. - **The Rabbit**: Measured on the search term “the rabbit ashburton”. - [Somerset Grocer profile](/demand/nz/brands/somerset-grocer) - [The Rabbit profile](/demand/nz/brands/the-rabbit-ashburton) - [All Ashburton restaurants in New Zealand](/demand/nz/locations/ashburton/restaurants): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Somerset Grocer or The Rabbit more popular in search? In September 2026, The Rabbit had more branded searches than Somerset Grocer among Ashburton restaurants in New Zealand. The Rabbit had about 880 branded searches, while Somerset Grocer had 830. The Rabbit made up 12% of all Ashburton restaurant searches we track, and Somerset Grocer accounted for 11.3%. ## Cite this page Brandwave. "Somerset Grocer vs The Rabbit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/somerset-grocer-vs-the-rabbit-ashburton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/somerset-grocer-vs-the-rabbit-ashburton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.