---
title: "Somersby vs Zeffer: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Somersby or Zeffer? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/somersby-vs-zeffer"
publisher: "Brandwave"
---

# Somersby vs Zeffer: Which is more popular by branded search in New Zealand?

Which is more popular in search, Somersby or Zeffer? Compare estimated monthly branded-search demand and Share of Search inside the Cider brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Somersby and Zeffer
- **Competitive set**: Cider brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Somersby Share of Search**: 21.3%
- **Zeffer Share of Search**: 22.4%

## Which is more popular in search, Somersby or Zeffer?

- In August 2026, Zeffer had more branded searches than Somersby among cider brands in New Zealand. Zeffer and Somersby were each estimated to have about 1.2K branded searches, and held a 22.4% Share of Search versus Somersby’s 21.3%.
- The lead changed hands once in the 11 months ending August 2026: Zeffer took it in August 2026.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand moved from 26% to 21.3%, and its estimated monthly branded searches moved from 1.7K to 1.2K.
- Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand moved from 17.6% to 22.4%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand cider brands in August 2026?

- In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
- In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.

## Month by month

| Month | Somersby estimated searches | Somersby Share of Search | Somersby rank | Zeffer estimated searches | Zeffer Share of Search | Zeffer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 26% | 2 | 1.1K | 17.6% | 3 |
| Nov 2025 | 1.7K | 24.3% | 2 | 1.5K | 21.3% | 3 |
| Dec 2025 | 2.6K | 25% | 2 | 2.1K | 20.3% | 3 |
| Jan 2026 | 1.5K | 20.7% | 2 | 1.2K | 16.7% | 3 |
| Feb 2026 | 1.3K | 21.6% | 2 | 1K | 17% | 3 |
| Mar 2026 | 1.4K | 21.4% | 2 | 1.2K | 18.3% | 3 |
| Apr 2026 | 1.3K | 23.9% | 2 | 820 | 14.9% | 3 |
| May 2026 | 1.1K | 19.8% | 2 | 750 | 13.6% | 3 |
| Jun 2026 | 1K | 22.7% | 2 | 700 | 15.7% | 3 |
| Jul 2026 | 1.1K | 22.4% | 2 | 770 | 15.8% | 3 |
| Aug 2026 | 1.2K | 21.3% | 3 | 1.2K | 22.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Somersby’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Somersby**: Measured on the search terms “cider somersby blackberry”, “cider somersby pear”, “somersby”, “somersby apple cider”, “somersby blackberry”, “somersby cider”, “somersby near me”, “somersby nz” and “somersby online”, summed into one figure.
- **Zeffer**: Measured on the search terms “zeffer”, “zeffer 0 cider”, “zeffer apple cider”, “zeffer apple crumble”, “zeffer apple crumble cider”, “zeffer cider”, “zeffer near me”, “zeffer nz” and “zeffer passionfruit cider”, summed into one figure.

- [Somersby profile](/demand/nz/brands/somersby)
- [Zeffer profile](/demand/nz/brands/zeffer)
- [All cider brands in New Zealand](/demand/nz/categories/nz-cider-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Somersby or Zeffer?

In August 2026, Zeffer had more branded searches than Somersby among cider brands in New Zealand. Zeffer and Somersby were each estimated to have about 1.2K branded searches, and held a 22.4% Share of Search versus Somersby’s 21.3%.

## Cite this page

Brandwave. "Somersby vs Zeffer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/somersby-vs-zeffer

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/somersby-vs-zeffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.