--- title: "Sofitel Wellington vs The Intrepid Hotel: Which is more popular in New Zealand?" description: "Is Sofitel Wellington or The Intrepid Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sofitel-wellington-vs-the-intrepid-hotel" publisher: "Brandwave" --- # Sofitel Wellington vs The Intrepid Hotel: Which is more popular in New Zealand? Is Sofitel Wellington or The Intrepid Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sofitel Wellington and The Intrepid Hotel - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Oct 2026 - **Sofitel Wellington Share of Search**: 11.9% - **The Intrepid Hotel Share of Search**: 2.2% ## Is Sofitel Wellington or The Intrepid Hotel more popular in search? - In October 2026, Sofitel Wellington had more branded searches than The Intrepid Hotel among Wellington hotels in New Zealand. Sofitel Wellington had about 5,640 branded searches, while The Intrepid Hotel had 1,050. Sofitel Wellington made up 11.9% of all Wellington hotel searches we track, and The Intrepid Hotel accounted for 2.2%. - Sofitel Wellington was ahead of The Intrepid Hotel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sofitel Wellington’s share of searches among Wellington hotels in New Zealand moved from 13.9% to 11.9%, and its estimated monthly branded searches moved from 6.8K to 5.6K. - Across the 12 months ending October 2026, The Intrepid Hotel’s share of searches among Wellington hotels in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 1K to 1.1K. ## Top Wellington hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, The Intrepid Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Sofitel Wellington was mentioned in one out of three: in one of the three ChatGPT answers. Sofitel Wellington and The Intrepid Hotel were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ohtel | 1st | 3 of 3 | 3 of 3 | | QT Wellington | 2nd | 3 of 3 | 3 of 3 | | InterContinental Wellington | 3rd | 3 of 3 | 3 of 3 | | The Intrepid Hotel | 4th | 2 of 3 | 2 of 3 | | Sofitel Wellington | 5th | 1 of 3 | 1 of 3 | | Rydges Wellington | Not ranked | 0 of 3 | 0 of 3 | | Naumi Hotel Wellington | Not ranked | 0 of 3 | 0 of 3 | | Bolton Hotel | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington hotels - Asked ChatGPT "Which hotel should I book in Wellington, New Zealand?": 1. QT Wellington, 2. Ohtel, 3. InterContinental Wellington - Asked ChatGPT "What are the best hotels in Wellington, New Zealand?": 1. Ohtel, 2. InterContinental Wellington, 3. QT Wellington, 4. Sofitel Wellington, 5. The Intrepid Hotel - Asked ChatGPT "What's the best hotel in Wellington, New Zealand for a weekend trip?": 1. Ohtel, 2. QT Wellington, 3. InterContinental Wellington, 4. The Intrepid Hotel Not named in any answer: Rydges Wellington, Naumi Hotel Wellington and Bolton Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Wellington hotels in October 2026? - In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%. ## How has branded search for Sofitel Wellington and The Intrepid Hotel changed in New Zealand over the last 12 months? | Month | Sofitel Wellington estimated searches | Sofitel Wellington Share of Search | Sofitel Wellington rank | The Intrepid Hotel estimated searches | The Intrepid Hotel Share of Search | The Intrepid Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.8K | 13.9% | 5 | 1K | 2.1% | 8 | | Dec 2025 | 6.8K | 15.1% | 2 | 990 | 2.2% | 8 | | Jan 2026 | 6.8K | 12.5% | 5 | 1.4K | 2.7% | 8 | | Feb 2026 | 6.8K | 11.9% | 5 | 1.4K | 2.5% | 8 | | Mar 2026 | 6.8K | 11.5% | 6 | 1.2K | 2% | 8 | | Apr 2026 | 5.6K | 11.2% | 6 | 990 | 2% | 8 | | May 2026 | 5.6K | 12.1% | 5 | 1.1K | 2.3% | 8 | | Jun 2026 | 5.6K | 11.5% | 4 | 1.1K | 2.2% | 8 | | Jul 2026 | 4.6K | 9% | 5 | 1.1K | 2.2% | 8 | | Aug 2026 | 4.6K | 9% | 5 | 1.2K | 2.4% | 8 | | Sep 2026 | 5.6K | 10.8% | 5 | 1.1K | 2.1% | 8 | | Oct 2026 | 5.6K | 11.9% | 5 | 1.1K | 2.2% | 8 | ## How are Sofitel Wellington’s and The Intrepid Hotel’s branded searches counted? Brandwave collects information about searches that people make online using Sofitel Wellington’s and The Intrepid Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sofitel Wellington**: Measured on the search terms “sofitel wellington”, “sofitel wellington hotel”, “sofitel wellington restaurant” and “sofitelwellington”, summed into one figure. - **The Intrepid Hotel**: Measured on the search terms “intrepid hotel” and “the intrepid hotel”, summed into one figure. - [Sofitel Wellington profile](/demand/nz/brands/sofitel-wellington) - [The Intrepid Hotel profile](/demand/nz/brands/the-intrepid-hotel) - [All Wellington hotels in New Zealand](/demand/nz/locations/wellington/hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sofitel Wellington or The Intrepid Hotel more popular in search? In October 2026, Sofitel Wellington had more branded searches than The Intrepid Hotel among Wellington hotels in New Zealand. Sofitel Wellington had about 5,640 branded searches, while The Intrepid Hotel had 1,050. Sofitel Wellington made up 11.9% of all Wellington hotel searches we track, and The Intrepid Hotel accounted for 2.2%. ## Cite this page Brandwave. "Sofitel Wellington vs The Intrepid Hotel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sofitel-wellington-vs-the-intrepid-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sofitel-wellington-vs-the-intrepid-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.