--- title: "Social Kitchen vs Table Restaurant & Lobby: Which is more popular in New Zealand?" description: "Is Social Kitchen or Table Restaurant & Lobby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/social-kitchen-vs-table-restaurant-new-plymouth" publisher: "Brandwave" --- # Social Kitchen vs Table Restaurant & Lobby: Which is more popular in New Zealand? Is Social Kitchen or Table Restaurant & Lobby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Social Kitchen and Table Restaurant & Lobby - **Competitive set**: New Plymouth destination restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Social Kitchen Share of Search**: 39.1% - **Table Restaurant & Lobby Share of Search**: 1.1% ## Is Social Kitchen or Table Restaurant & Lobby more popular in search? - In October 2026, Social Kitchen had more branded searches than Table Restaurant & Lobby among New Plymouth destination restaurants in New Zealand. Social Kitchen had about 3,230 branded searches, while Table Restaurant & Lobby had 90. Social Kitchen made up 39.1% of all New Plymouth destination restaurant searches we track, and Table Restaurant & Lobby accounted for 1.1%. - Social Kitchen was ahead of Table Restaurant & Lobby in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Social Kitchen’s share of searches among New Plymouth destination restaurants in New Zealand moved from 44.1% to 39.1%, and its estimated monthly branded searches moved from 3.9K to 3.2K. - Across the 12 months ending October 2026, Table Restaurant & Lobby’s share of searches among New Plymouth destination restaurants in New Zealand moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 170 to 90. ## Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Social Kitchen appeared in all three answers. Table Restaurant & Lobby was mentioned in two out of three: in two of the three ChatGPT answers. Social Kitchen was listed before Table Restaurant & Lobby in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Social Kitchen | 1st | 3 of 3 | 3 of 3 | | Table Restaurant & Lobby | 2nd | 2 of 3 | 2 of 3 | | Ōkurukuru | 3rd | 3 of 3 | 3 of 3 | | Gusto | 4th | 1 of 3 | 1 of 3 | | Arborio | 5th | 1 of 3 | 1 of 3 | | Monica's Eatery | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Ōkurukuru - Asked ChatGPT "What are the best destination restaurants in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru, 4. Gusto, 5. Arborio - Asked ChatGPT "What's the best destination restaurant in New Plymouth, New Zealand for a meal out?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru Not named in any answer: Monica's Eatery. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026? - In October 2026, Social Kitchen lost share of searches among New Plymouth destination restaurants in New Zealand, from 40.7% to 39.1%. - Estimated monthly branded searches for Table Restaurant & Lobby in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in October 2026. ## How has branded search for Social Kitchen and Table Restaurant & Lobby changed in New Zealand over the last 12 months? | Month | Social Kitchen estimated searches | Social Kitchen Share of Search | Social Kitchen rank | Table Restaurant & Lobby estimated searches | Table Restaurant & Lobby Share of Search | Table Restaurant & Lobby rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.9K | 44.1% | 1 | 170 | 1.9% | 6 | | Dec 2025 | 4.7K | 43.2% | 1 | 170 | 1.6% | 6 | | Jan 2026 | 5K | 44.5% | 1 | 110 | 0.98% | 6 | | Feb 2026 | 3.9K | 45.8% | 1 | 50 | 0.58% | 6 | | Mar 2026 | 3.9K | 47.7% | 1 | 70 | 0.85% | 6 | | Apr 2026 | 4K | 46.3% | 1 | 70 | 0.81% | 6 | | May 2026 | 3.3K | 44.8% | 1 | 70 | 0.95% | 6 | | Jun 2026 | 2.7K | 45.8% | 1 | 50 | 0.84% | 6 | | Jul 2026 | 4K | 45.8% | 1 | 50 | 0.57% | 6 | | Aug 2026 | 2.7K | 39.6% | 1 | 70 | 1% | 6 | | Sep 2026 | 3.2K | 40.7% | 1 | 90 | 1.2% | 6 | | Oct 2026 | 3.2K | 39.1% | 1 | 90 | 1.1% | 6 | ## How are Social Kitchen’s and Table Restaurant & Lobby’s branded searches counted? Brandwave collects information about searches that people make online using Social Kitchen’s and Table Restaurant & Lobby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Social Kitchen**: Measured on the search terms “social kitchen”, “social kitchen menu” and “social kitchen taranaki”, summed into one figure. - **Table Restaurant & Lobby**: Measured on the search term “table restaurant new plymouth”. - [Social Kitchen profile](/demand/nz/brands/social-kitchen) - [Table Restaurant & Lobby profile](/demand/nz/brands/table-restaurant-new-plymouth) - [All New Plymouth destination restaurants in New Zealand](/demand/nz/locations/new-plymouth/restaurants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Social Kitchen or Table Restaurant & Lobby more popular in search? In October 2026, Social Kitchen had more branded searches than Table Restaurant & Lobby among New Plymouth destination restaurants in New Zealand. Social Kitchen had about 3,230 branded searches, while Table Restaurant & Lobby had 90. Social Kitchen made up 39.1% of all New Plymouth destination restaurant searches we track, and Table Restaurant & Lobby accounted for 1.1%. ## Cite this page Brandwave. "Social Kitchen vs Table Restaurant & Lobby: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/social-kitchen-vs-table-restaurant-new-plymouth This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/social-kitchen-vs-table-restaurant-new-plymouth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.