--- title: "SO Fitness vs Studio Soléa: Which is searched more in New Zealand?" description: "Is SO Fitness or Studio Soléa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/so-fitness-vs-studio-solea" publisher: "Brandwave" --- # SO Fitness vs Studio Soléa: Which is searched more in New Zealand? Is SO Fitness or Studio Soléa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SO Fitness and Studio Soléa - **Competitive set**: Auckland Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **SO Fitness Share of Search**: 7.2% - **Studio Soléa Share of Search**: 3.3% ## Is SO Fitness or Studio Soléa more popular in search? - In September 2026, SO Fitness had more branded searches than Studio Soléa among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Studio Soléa had 480. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Studio Soléa accounted for 3.3%. - SO Fitness was ahead of Studio Soléa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SO Fitness’ share of searches among Auckland Pilates studios in New Zealand moved from 8.9% to 7.2%, and its estimated monthly branded searches moved from 1.5K to 1K. - Across the 12 months ending September 2026, Studio Soléa’s share of searches among Auckland Pilates studios in New Zealand moved from 0.06% to 3.3%, and its estimated monthly branded searches moved from 10 to 480. ## Top Auckland Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Studio Soléa was mentioned in two out of three: in two of the three ChatGPT answers. SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. Studio Soléa was listed before SO Fitness in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Core Collective | 1st | 3 of 3 | 3 of 3 | | Reform Fitness | 2nd | 2 of 3 | 2 of 3 | | Studio Soléa | 3rd | 2 of 3 | 2 of 3 | | Studio Pilates International | 4th | 2 of 3 | 2 of 3 | | SO Fitness | 5th | 1 of 3 | 1 of 3 | | Unity Studios | 5th | 2 of 3 | 2 of 3 | | Sala | 7th | 2 of 3 | 2 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | | Always Pilates | Not ranked | 0 of 3 | 0 of 3 | | KX Pilates | Not ranked | 0 of 3 | 0 of 3 | | Peak Pilates & Physiotherapy | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Auckland, New Zealand?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Unity Studios, 5. Sala - Asked ChatGPT "What are the best Pilates studios in Auckland, New Zealand?": 1. Core Collective, 2. SO Fitness, 3. Studio Pilates International, 4. Unity Studios, 5. Sala - Asked ChatGPT "What's the best Pilates studio in Auckland, New Zealand for a reformer class?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Studio Pilates International Not named in any answer: Aligne Studio, Always Pilates, KX Pilates and Peak Pilates & Physiotherapy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland Pilates studios in September 2026? - In September 2026, Studio Soléa overtook Studio Pilates International to rank 5th among Auckland Pilates studios in New Zealand, with 3.3% of the searches. - In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%. ## Month by month | Month | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | Studio Soléa estimated searches | Studio Soléa Share of Search | Studio Soléa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 8.9% | 2 | 10 | 0.06% | 11 | | Nov 2025 | 1.5K | 9.2% | 2 | 110 | 0.69% | 5 | | Dec 2025 | 1.1K | 8.8% | 2 | 110 | 0.88% | 5 | | Jan 2026 | 1.7K | 9.8% | 2 | 210 | 1.2% | 5 | | Feb 2026 | 1.8K | 11.2% | 2 | 590 | 3.8% | 4 | | Mar 2026 | 1.7K | 10.1% | 2 | 590 | 3.5% | 4 | | Apr 2026 | 1.4K | 9.2% | 2 | 480 | 3.1% | 6 | | May 2026 | 1.4K | 8.7% | 2 | 590 | 3.6% | 7 | | Jun 2026 | 1.5K | 9.3% | 2 | 480 | 3.1% | 6 | | Jul 2026 | 1.4K | 10.2% | 2 | 390 | 2.7% | 6 | | Aug 2026 | 1.2K | 8.3% | 2 | 390 | 2.6% | 6 | | Sep 2026 | 1K | 7.2% | 2 | 480 | 3.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using SO Fitness’ and Studio Soléa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SO Fitness**: Measured on the search terms “so fitness”, “so fitness pilates” and “sofitness”, summed into one figure. - **Studio Soléa**: Measured on the search term “studio solea”. - [SO Fitness profile](/demand/nz/brands/so-fitness) - [Studio Soléa profile](/demand/nz/brands/studio-solea) - [All Auckland Pilates studios in New Zealand](/demand/nz/locations/auckland/pilates-studios): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SO Fitness or Studio Soléa more popular in search? In September 2026, SO Fitness had more branded searches than Studio Soléa among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Studio Soléa had 480. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Studio Soléa accounted for 3.3%. ## Cite this page Brandwave. "SO Fitness vs Studio Soléa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/so-fitness-vs-studio-solea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/so-fitness-vs-studio-solea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.