--- title: "SO Fitness vs Studio Pilates International: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, SO Fitness or Studio Pilates International? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/so-fitness-vs-studio-pilates-international" publisher: "Brandwave" --- # SO Fitness vs Studio Pilates International: Which is more popular by branded search in New Zealand? Which is more popular in search, SO Fitness or Studio Pilates International? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SO Fitness and Studio Pilates International - **Competitive set**: Auckland Pilates studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **SO Fitness Share of Search**: 7% - **Studio Pilates International Share of Search**: 2.6% ## Which is more popular in search, SO Fitness or Studio Pilates International? - In August 2026, SO Fitness had more branded searches than Studio Pilates International among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Studio Pilates International’s 590, and held a 7% Share of Search versus Studio Pilates International’s 2.6%. - SO Fitness was ahead of Studio Pilates International in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand moved from 6.5% to 7%, and its estimated monthly branded searches moved from 1.7K to 1.6K. - Across the 11 months ending August 2026, Studio Pilates International’s estimated Share of Search among auckland pilates studios in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 650 to 590. ## How did search popularity change for New Zealand auckland pilates studios in August 2026? Neither SO Fitness nor Studio Pilates International moved beyond provider rounding among auckland pilates studios in Aug 2026. ## Month by month | Month | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | Studio Pilates International estimated searches | Studio Pilates International Share of Search | Studio Pilates International rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 6.5% | 2 | 650 | 2.6% | 5 | | Nov 2025 | 1.6K | 6.7% | 2 | 780 | 3.2% | 3 | | Dec 2025 | 1.3K | 5.9% | 2 | 600 | 2.8% | 3 | | Jan 2026 | 1.9K | 7.1% | 2 | 840 | 3.1% | 3 | | Feb 2026 | 2K | 7.9% | 2 | 680 | 2.7% | 4 | | Mar 2026 | 1.9K | 7.6% | 2 | 580 | 2.3% | 5 | | Apr 2026 | 1.6K | 6.3% | 2 | 660 | 2.6% | 4 | | May 2026 | 1.6K | 6.3% | 2 | 810 | 3.2% | 5 | | Jun 2026 | 1.7K | 7% | 2 | 600 | 2.5% | 6 | | Jul 2026 | 1.6K | 7.3% | 2 | 600 | 2.7% | 6 | | Aug 2026 | 1.6K | 7% | 2 | 590 | 2.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SO Fitness’ and Studio Pilates International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SO Fitness**: Measured on the search terms “so fitness”, “so fitness auckland”, “so fitness nz”, “so fitness pilates” and “sofitness”, summed into one figure. - **Studio Pilates International**: Measured on the search terms “studio pilates international”, “studio pilates international albany”, “studio pilates international north shore”, “studio pilates international reformer pilates”, “studio pilates nz” and “studiopilates.com”, summed into one figure. - [SO Fitness profile](/demand/nz/brands/so-fitness) - [Studio Pilates International profile](/demand/nz/brands/studio-pilates-international) - [All auckland pilates studios in New Zealand](/demand/nz/categories/nz-auckland-pilates-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SO Fitness or Studio Pilates International? In August 2026, SO Fitness had more branded searches than Studio Pilates International among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Studio Pilates International’s 590, and held a 7% Share of Search versus Studio Pilates International’s 2.6%. ## Cite this page Brandwave. "SO Fitness vs Studio Pilates International: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/so-fitness-vs-studio-pilates-international This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/so-fitness-vs-studio-pilates-international. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.