---
title: "Snapchat vs Threads: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Snapchat or Threads? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/snapchat-vs-threads"
publisher: "Brandwave"
---

# Snapchat vs Threads: Which is more popular by branded search in New Zealand?

Which is more popular in search, Snapchat or Threads? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Snapchat and Threads
- **Competitive set**: Social media platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Snapchat Share of Search**: 1.5%
- **Threads Share of Search**: <0.01%

## Which is more popular in search, Snapchat or Threads?

- In August 2026, Snapchat had more branded searches than Threads among social media platforms in New Zealand. Snapchat was estimated to have 124K branded searches compared to Threads’ 350, and held a 1.5% Share of Search versus Threads’ <0.01%.
- Snapchat was ahead of Threads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Snapchat’s estimated Share of Search among social media platforms in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 125K to 124K.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 370 to 350.

## How did search popularity change for New Zealand social media platforms in August 2026?

Neither Snapchat nor Threads moved beyond provider rounding among social media platforms in Aug 2026.

## Month by month

| Month | Snapchat estimated searches | Snapchat Share of Search | Snapchat rank | Threads estimated searches | Threads Share of Search | Threads rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 125K | 1.6% | 8 | 370 | <0.01% | 9 |
| Nov 2025 | 123K | 1.6% | 8 | 450 | <0.01% | 9 |
| Dec 2025 | 83.6K | 1.1% | 8 | 520 | <0.01% | 9 |
| Jan 2026 | 83.9K | 1.1% | 8 | 650 | <0.01% | 9 |
| Feb 2026 | 122K | 1.6% | 8 | 440 | <0.01% | 9 |
| Mar 2026 | 150K | 1.7% | 8 | 530 | <0.01% | 9 |
| Apr 2026 | 122K | 1.5% | 8 | 450 | <0.01% | 9 |
| May 2026 | 122K | 1.5% | 8 | 440 | <0.01% | 9 |
| Jun 2026 | 124K | 1.5% | 8 | 520 | <0.01% | 9 |
| Jul 2026 | 102K | 1.3% | 8 | 420 | <0.01% | 9 |
| Aug 2026 | 124K | 1.5% | 8 | 350 | <0.01% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Snapchat’s and Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Snapchat**: Measured on the search terms “best friend on snapchat”, “c08a snapchat”, “deleted snapchat”, “gay snapchat”, “leaked snapchat”, “snapchat”, “snapchat app”, “snapchat best friend list”, “snapchat com”, “snapchat download”, “snapchat filters”, “snapchat glasses”, “snapchat hacked”, “snapchat inc”, “snapchat near me”, “snapchat new zealand”, “snapchat nz”, “snapchat online”, “snapchat plus”, “snapchat social media”, “snapchat st”, “snapchat web” and “snapchat what is it”, summed into one figure.
- **Threads**: Measured on the search terms “threads app”, “threads meta” and “threads social media”, summed into one figure.

- [Snapchat profile](/demand/nz/brands/snapchat)
- [Threads profile](/demand/nz/brands/threads)
- [All social media platforms in New Zealand](/demand/nz/categories/nz-social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Snapchat or Threads?

In August 2026, Snapchat had more branded searches than Threads among social media platforms in New Zealand. Snapchat was estimated to have 124K branded searches compared to Threads’ 350, and held a 1.5% Share of Search versus Threads’ <0.01%.

## Cite this page

Brandwave. "Snapchat vs Threads: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/snapchat-vs-threads

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/snapchat-vs-threads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.