--- title: "Smith's Sports Shoes vs Stirling Sports: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smith's Sports Shoes or Stirling Sports? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smiths-sports-shoes-vs-stirling-sports" publisher: "Brandwave" --- # Smith's Sports Shoes vs Stirling Sports: Which is more popular by branded search in New Zealand? Which is more popular in search, Smith's Sports Shoes or Stirling Sports? Compare estimated monthly branded-search demand and Share of Search inside the Sporting Goods Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smith's Sports Shoes and Stirling Sports - **Competitive set**: Sporting Goods Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smith's Sports Shoes Share of Search**: 1.4% - **Stirling Sports Share of Search**: 11.8% ## Which is more popular in search, Smith's Sports Shoes or Stirling Sports? - In August 2026, Stirling Sports had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Stirling Sports was estimated to have 40.5K branded searches compared to Smith's Sports Shoes’ 4.8K, and held an 11.8% Share of Search versus Smith's Sports Shoes’ 1.4%. - Stirling Sports was ahead of Smith's Sports Shoes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Smith's Sports Shoes’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 4.6K to 4.8K. - Across the 11 months ending August 2026, Stirling Sports’ estimated Share of Search among sporting goods retailers in New Zealand moved from 10.4% to 11.8%, and its estimated monthly branded searches held steady at 40.5K. ## How did search popularity change for New Zealand sporting goods retailers in August 2026? - In August 2026, Stirling Sports lost estimated Share of Search among sporting goods retailers in New Zealand, from 12.4% to 11.8%. ## Month by month | Month | Smith's Sports Shoes estimated searches | Smith's Sports Shoes Share of Search | Smith's Sports Shoes rank | Stirling Sports estimated searches | Stirling Sports Share of Search | Stirling Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 1.2% | 5 | 40.5K | 10.4% | 3 | | Nov 2025 | 6.9K | 1.4% | 4 | 49.5K | 9.9% | 3 | | Dec 2025 | 5.6K | 0.95% | 4 | 74K | 12.6% | 3 | | Jan 2026 | 6.8K | 1.8% | 4 | 40.5K | 10.8% | 3 | | Feb 2026 | 5.7K | 1.8% | 4 | 33.1K | 10.4% | 3 | | Mar 2026 | 7.1K | 2.1% | 4 | 40.5K | 11.8% | 3 | | Apr 2026 | 5.8K | 1.3% | 5 | 40.5K | 9.1% | 3 | | May 2026 | 5.9K | 1.5% | 5 | 40.5K | 10.4% | 3 | | Jun 2026 | 5.8K | 1.7% | 5 | 40.5K | 11.8% | 3 | | Jul 2026 | 5.8K | 1.5% | 5 | 49.5K | 12.4% | 3 | | Aug 2026 | 4.8K | 1.4% | 5 | 40.5K | 11.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smith's Sports Shoes’ and Stirling Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smith's Sports Shoes**: Measured on the search terms “smiths sports shoes”, “smiths sports shoes near me”, “smiths sports shoes nz”, “smiths sports shoes online”, “smiths sports shoes sale” and “smithssportsshoes”, summed into one figure. - **Stirling Sports**: Measured on the search term “Stirling Sports”. - [Smith's Sports Shoes profile](/demand/nz/brands/smiths-sports-shoes) - [Stirling Sports profile](/demand/nz/brands/stirling-sports) - [All sporting goods retailers in New Zealand](/demand/nz/categories/nz-sporting-goods-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smith's Sports Shoes or Stirling Sports? In August 2026, Stirling Sports had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Stirling Sports was estimated to have 40.5K branded searches compared to Smith's Sports Shoes’ 4.8K, and held an 11.8% Share of Search versus Smith's Sports Shoes’ 1.4%. ## Cite this page Brandwave. "Smith's Sports Shoes vs Stirling Sports: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smiths-sports-shoes-vs-stirling-sports This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smiths-sports-shoes-vs-stirling-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.