--- title: "Smith vs Snowcentre: Which is searched more in New Zealand?" description: "Is Smith or Snowcentre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski goggle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smith-optics-vs-snowcentre" publisher: "Brandwave" --- # Smith vs Snowcentre: Which is searched more in New Zealand? Is Smith or Snowcentre more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski goggle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smith and Snowcentre - **Competitive set**: Ski goggle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Smith Share of Search**: 3.3% - **Snowcentre Share of Search**: 8.3% ## Is Smith or Snowcentre more popular in search? - In September 2026, Snowcentre had more branded searches than Smith among ski goggle brands in New Zealand. Snowcentre had about 1,000 branded searches, while Smith had 400. Snowcentre made up 8.3% of all ski goggle brand searches we track, and Smith accounted for 3.3%. - Snowcentre was ahead of Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smith’s share of searches among ski goggle brands in New Zealand moved from 1.9% to 3.3%, and its estimated monthly branded searches moved from 180 to 400. - Across the 12 months ending September 2026, Snowcentre’s share of searches among ski goggle brands in New Zealand moved from 9.4% to 8.3%, and its estimated monthly branded searches moved from 880 to 1K. ## Top ski goggle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smith appeared in all five answers. Snowcentre was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smith was listed before Snowcentre in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oakley | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Anon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dragon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Snowcentre | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ski goggle brands - Asked ChatGPT "Which ski goggle brand should I buy in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon - Asked ChatGPT "What are the best ski goggle brands in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre - Asked ChatGPT "What's the best ski goggle brand in New Zealand for clear vision?": 1. Smith, 2. Oakley, 3. Anon - Searched Google, AI Overview "best ski goggles": 1. Smith, 2. Anon - Searched Google, AI Overview "snow goggles nz": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski goggle brands in September 2026? - In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%. - In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%. ## Month by month | Month | Smith estimated searches | Smith Share of Search | Smith rank | Snowcentre estimated searches | Snowcentre Share of Search | Snowcentre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 1.9% | 3 | 880 | 9.4% | 2 | | Nov 2025 | 130 | 1% | 3 | 590 | 4.5% | 2 | | Dec 2025 | 140 | 1.1% | 3 | 720 | 5.5% | 2 | | Jan 2026 | 200 | 1.7% | 3 | 880 | 7.3% | 2 | | Feb 2026 | 250 | 2.6% | 3 | 720 | 7.5% | 2 | | Mar 2026 | 210 | 2.3% | 3 | 590 | 6.5% | 2 | | Apr 2026 | 160 | 1.7% | 3 | 720 | 7.4% | 2 | | May 2026 | 230 | 2.3% | 3 | 880 | 8.8% | 2 | | Jun 2026 | 350 | 3.6% | 3 | 1.3K | 13.3% | 2 | | Jul 2026 | 800 | 6.7% | 3 | 1.9K | 16% | 2 | | Aug 2026 | 870 | 6.6% | 3 | 1.9K | 14.3% | 2 | | Sep 2026 | 400 | 3.3% | 3 | 1K | 8.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Smith’s and Snowcentre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smith**: Measured on the search terms “smith goggles” and “smith ski goggles”, summed into one figure. - **Snowcentre**: Measured on the search terms “snow centre” and “snowcentre”, summed into one figure. - [Smith profile](/demand/nz/brands/smith-optics) - [Snowcentre profile](/demand/nz/brands/snowcentre) - [All ski goggle brands in New Zealand](/demand/nz/categories/nz-ski-goggles-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smith or Snowcentre more popular in search? In September 2026, Snowcentre had more branded searches than Smith among ski goggle brands in New Zealand. Snowcentre had about 1,000 branded searches, while Smith had 400. Snowcentre made up 8.3% of all ski goggle brand searches we track, and Smith accounted for 3.3%. ## Cite this page Brandwave. "Smith vs Snowcentre: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/smith-optics-vs-snowcentre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smith-optics-vs-snowcentre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.