--- title: "Smirnoff vs Stolichnaya: Which is searched more in New Zealand?" description: "Is Smirnoff or Stolichnaya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smirnoff-vs-stolichnaya" publisher: "Brandwave" --- # Smirnoff vs Stolichnaya: Which is searched more in New Zealand? Is Smirnoff or Stolichnaya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smirnoff and Stolichnaya - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Smirnoff Share of Search**: 48.6% - **Stolichnaya Share of Search**: 0.68% ## Is Smirnoff or Stolichnaya more popular in search? - In September 2026, Smirnoff had more branded searches than Stolichnaya among vodka brands in New Zealand. Smirnoff had about 11,500 branded searches, while Stolichnaya had 160. Smirnoff made up 48.6% of all vodka brand searches we track, and Stolichnaya accounted for 0.68%. - Smirnoff was ahead of Stolichnaya in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in New Zealand moved from 54.9% to 48.6%, and its estimated monthly branded searches moved from 10.7K to 11.5K. - Across the 12 months ending September 2026, Stolichnaya’s share of searches among vodka brands in New Zealand moved from 1% to 0.68%, and its estimated monthly branded searches moved from 200 to 160. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Smirnoff was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Stolichnaya did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Grey Goose | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | 42 Below | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka brand should I buy in New Zealand?": 1. Absolut, 2. Grey Goose - Asked ChatGPT "What are the best vodka brands in New Zealand?": 1. Belvedere, 2. 42 Below - Asked ChatGPT "What's the best vodka brand in New Zealand for a cocktail?": 1. 42 Below, 2. Absolut, 3. Grey Goose - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Smirnoff Not named in any answer: Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vodka brands in September 2026? - In September 2026, Smirnoff gained share of searches among vodka brands in New Zealand, from 45.8% to 48.6%. - Estimated monthly branded searches for Stolichnaya in New Zealand fell 20% over 12 measured months, from 200 to 160 in September 2026. ## Month by month | Month | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank | Stolichnaya estimated searches | Stolichnaya Share of Search | Stolichnaya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.7K | 54.9% | 1 | 200 | 1% | 7 | | Nov 2025 | 8.9K | 51.7% | 1 | 200 | 1.2% | 7 | | Dec 2025 | 13.4K | 48.8% | 1 | 340 | 1.2% | 7 | | Jan 2026 | 7.7K | 41.7% | 1 | 500 | 2.7% | 7 | | Feb 2026 | 7.2K | 45.8% | 1 | 200 | 1.3% | 7 | | Mar 2026 | 8.2K | 48.8% | 1 | 160 | 0.95% | 7 | | Apr 2026 | 8.8K | 49.8% | 1 | 200 | 1.1% | 7 | | May 2026 | 10.1K | 47.2% | 1 | 220 | 1% | 7 | | Jun 2026 | 9.7K | 46.8% | 1 | 200 | 0.96% | 7 | | Jul 2026 | 10.2K | 48.1% | 1 | 180 | 0.85% | 7 | | Aug 2026 | 10.2K | 45.8% | 1 | 230 | 1% | 7 | | Sep 2026 | 11.5K | 48.6% | 1 | 160 | 0.68% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Smirnoff’s and Stolichnaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smirnoff**: Measured on the search terms “smirnoff”, “smirnoff 4pk”, “smirnoff bottle”, “smirnoff can”, “smirnoff guarana”, “smirnoff ice”, “smirnoff liquor”, “smirnoff vodka bottle” and “smirnoff vodkas”, summed into one figure. - **Stolichnaya**: Measured on the search terms “stoli vodka” and “stolichnaya”, summed into one figure. - [Smirnoff profile](/demand/nz/brands/smirnoff) - [Stolichnaya profile](/demand/nz/brands/stolichnaya) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smirnoff or Stolichnaya more popular in search? In September 2026, Smirnoff had more branded searches than Stolichnaya among vodka brands in New Zealand. Smirnoff had about 11,500 branded searches, while Stolichnaya had 160. Smirnoff made up 48.6% of all vodka brand searches we track, and Stolichnaya accounted for 0.68%. ## Cite this page Brandwave. "Smirnoff vs Stolichnaya: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/smirnoff-vs-stolichnaya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smirnoff-vs-stolichnaya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.