--- title: "Smilehaus Dental vs The Dentists: Which is searched more in New Zealand?" description: "Is Smilehaus Dental or The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawke’s Bay dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smilehaus-vs-the-dentists" publisher: "Brandwave" --- # Smilehaus Dental vs The Dentists: Which is searched more in New Zealand? Is Smilehaus Dental or The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawke’s Bay dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smilehaus Dental and The Dentists - **Competitive set**: Hawke’s Bay dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Smilehaus Dental Share of Search**: 4.5% - **The Dentists Share of Search**: 23.9% ## Is Smilehaus Dental or The Dentists more popular in search? - In September 2026, The Dentists had more branded searches than Smilehaus Dental among hawke’s Bay dental clinics in New Zealand. The Dentists had about 590 branded searches, while Smilehaus Dental had 110. The Dentists made up 23.9% of all hawke’s Bay dental clinic searches we track, and Smilehaus Dental accounted for 4.5%. - The Dentists was ahead of Smilehaus Dental in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smilehaus Dental’s share of searches among hawke’s Bay dental clinics in New Zealand moved from 4% to 4.5%, and its estimated monthly branded searches moved from 90 to 110. - Across the 12 months ending September 2026, The Dentists’ share of searches among hawke’s Bay dental clinics in New Zealand moved from 31.7% to 23.9%, and its estimated monthly branded searches moved from 720 to 590. ## Top hawke’s Bay dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, both Smilehaus Dental and The Dentists showed up in all three answers. The Dentists was listed before Smilehaus Dental in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Dentists | 1st | 3 of 3 | 3 of 3 | | Dentiq | 2nd | 2 of 3 | 2 of 3 | | Smilehaus Dental | 3rd | 3 of 3 | 3 of 3 | | David Marriott Dental | 4th | 3 of 3 | 3 of 3 | | Parkside Dental | 5th | 2 of 3 | 2 of 3 | | Bay Dental Care | 6th | 2 of 3 | 2 of 3 | | Golden Apple Dental | 7th | 1 of 3 | 1 of 3 | | Taradale Family Dental | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hawke’s Bay dental clinics - Asked ChatGPT "Which Hawke’s Bay dental clinic should I go to in Hawke's Bay Region, New Zealand?": 1. The Dentists, 2. Dentiq, 3. David Marriott Dental, 4. Smilehaus Dental, 5. Bay Dental Care - Asked ChatGPT "What are the best Hawke’s Bay dental clinics in Hawke's Bay Region, New Zealand?": 1. The Dentists, 2. Dentiq, 3. Parkside Dental, 4. David Marriott Dental, 5. Smilehaus Dental, 6. Bay Dental Care, 7. Golden Apple Dental - Asked ChatGPT "What's the best Hawke’s Bay dental clinic in Hawke's Bay Region, New Zealand for a checkup?": 1. The Dentists, 2. Smilehaus Dental, 3. Parkside Dental, 4. David Marriott Dental Not named in any answer: Taradale Family Dental. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hawke’s Bay dental clinics in September 2026? - In September 2026, Smilehaus Dental overtook David Marriott Dental to rank 6th among hawke’s Bay dental clinics in New Zealand, with 4.5% of the searches. - In September 2026, The Dentists lost share of searches among hawke’s Bay dental clinics in New Zealand, from 27.1% to 23.9%. ## Month by month | Month | Smilehaus Dental estimated searches | Smilehaus Dental Share of Search | Smilehaus Dental rank | The Dentists estimated searches | The Dentists Share of Search | The Dentists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 4% | 7 | 720 | 31.7% | 1 | | Nov 2025 | 170 | 6.7% | 7 | 880 | 34.6% | 1 | | Dec 2025 | 90 | 4.4% | 7 | 590 | 28.6% | 1 | | Jan 2026 | 170 | 6.8% | 7 | 590 | 23.6% | 2 | | Feb 2026 | 140 | 6.4% | 6 | 480 | 22% | 2 | | Mar 2026 | 110 | 4.3% | 7 | 590 | 23% | 2 | | Apr 2026 | 140 | 5.7% | 6 | 590 | 24.1% | 2 | | May 2026 | 110 | 4.3% | 7 | 590 | 23.2% | 2 | | Jun 2026 | 140 | 5.1% | 7 | 590 | 21.5% | 2 | | Jul 2026 | 140 | 5.5% | 7 | 720 | 28.5% | 2 | | Aug 2026 | 90 | 3.4% | 7 | 720 | 27.1% | 2 | | Sep 2026 | 110 | 4.5% | 6 | 590 | 23.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Smilehaus Dental’s and The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smilehaus Dental**: Measured on the search term “smilehaus”. - **The Dentists**: Measured on the search term “the dentists taradale”. - [Smilehaus Dental profile](/demand/nz/brands/smilehaus) - [The Dentists profile](/demand/nz/brands/the-dentists) - [All hawke’s Bay dental clinics in New Zealand](/demand/nz/locations/hawke-s-bay-region/dental-clinics): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smilehaus Dental or The Dentists more popular in search? In September 2026, The Dentists had more branded searches than Smilehaus Dental among hawke’s Bay dental clinics in New Zealand. The Dentists had about 590 branded searches, while Smilehaus Dental had 110. The Dentists made up 23.9% of all hawke’s Bay dental clinic searches we track, and Smilehaus Dental accounted for 4.5%. ## Cite this page Brandwave. "Smilehaus Dental vs The Dentists: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/smilehaus-vs-the-dentists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smilehaus-vs-the-dentists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.