---
title: "Smile.io vs Yotpo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Smile.io or Yotpo? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/smile-io-vs-yotpo"
publisher: "Brandwave"
---

# Smile.io vs Yotpo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Smile.io or Yotpo? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smile.io and Yotpo
- **Competitive set**: Ecommerce loyalty software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Smile.io Share of Search**: 2.4%
- **Yotpo Share of Search**: 17.9%

## Which is more popular in search, Smile.io or Yotpo?

- In August 2026, Yotpo had more branded searches than Smile.io among ecommerce loyalty software in New Zealand. Yotpo was estimated to have 150 branded searches compared to Smile.io’s 20, and held a 17.9% Share of Search versus Smile.io’s 2.4%.
- Yotpo was ahead of Smile.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among ecommerce loyalty software in New Zealand moved from 75% to 17.9%, and its estimated monthly branded searches moved from 870 to 150.

## How did search popularity change for New Zealand ecommerce loyalty software in August 2026?

- In August 2026, Yotpo lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 23.3% to 17.9%.
- In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

## Month by month

| Month | Smile.io estimated searches | Smile.io Share of Search | Smile.io rank | Yotpo estimated searches | Yotpo Share of Search | Yotpo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 1.7% | 4 | 870 | 75% | 1 |
| Nov 2025 | 20 | 3.1% | 4 | 350 | 54.7% | 1 |
| Dec 2025 | 30 | 5.7% | 3 | 230 | 43.4% | 2 |
| Jan 2026 | 30 | 5.1% | 3 | 330 | 55.9% | 1 |
| Feb 2026 | 20 | 3.8% | 4 | 180 | 34% | 2 |
| Mar 2026 | 10 | 1.9% | 5 | 190 | 35.8% | 2 |
| Apr 2026 | 20 | 4% | 3 | 170 | 34% | 2 |
| May 2026 | 30 | 5.6% | 3 | 140 | 25.9% | 2 |
| Jun 2026 | 30 | 4.9% | 3 | 140 | 23% | 2 |
| Jul 2026 | 20 | 3.3% | 4 | 140 | 23.3% | 2 |
| Aug 2026 | 20 | 2.4% | 4 | 150 | 17.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Smile.io’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smile.io**: Measured on the search terms “smile io”, “smile io loyalty program”, “smile io points”, “smile io rewards”, “smileio”, “smileio points” and “smileio rewards”, summed into one figure.
- **Yotpo**: Measured on the search terms “swell rewards”, “yotpo”, “yotpo com”, “yotpo cost”, “yotpo loyalty”, “yotpo ratings” and “yotpo review”, summed into one figure.

- [Smile.io profile](/demand/nz/brands/smile-io)
- [Yotpo profile](/demand/nz/brands/yotpo)
- [All ecommerce loyalty software in New Zealand](/demand/nz/categories/nz-ecommerce-loyalty-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smile.io or Yotpo?

In August 2026, Yotpo had more branded searches than Smile.io among ecommerce loyalty software in New Zealand. Yotpo was estimated to have 150 branded searches compared to Smile.io’s 20, and held a 17.9% Share of Search versus Smile.io’s 2.4%.

## Cite this page

Brandwave. "Smile.io vs Yotpo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smile-io-vs-yotpo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smile-io-vs-yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.