--- title: "Smile Dental vs The Tooth Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smile Dental or The Tooth Company? Compare estimated monthly branded-search demand and Share of Search inside the Dental clinic networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smile-dental-vs-the-tooth-company" publisher: "Brandwave" --- # Smile Dental vs The Tooth Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Smile Dental or The Tooth Company? Compare estimated monthly branded-search demand and Share of Search inside the Dental clinic networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smile Dental and The Tooth Company - **Competitive set**: Dental clinic networks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smile Dental Share of Search**: 14% - **The Tooth Company Share of Search**: 5.3% ## Which is more popular in search, Smile Dental or The Tooth Company? - In August 2026, Smile Dental had more branded searches than The Tooth Company among dental clinic networks in New Zealand. Smile Dental was estimated to have 8.1K branded searches compared to The Tooth Company’s 3.1K, and held a 14% Share of Search versus The Tooth Company’s 5.3%. - Smile Dental was ahead of The Tooth Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Smile Dental’s estimated Share of Search among dental clinic networks in New Zealand moved from 14.5% to 14%, and its estimated monthly branded searches held steady at 8.1K. - Across the 11 months ending August 2026, The Tooth Company’s estimated Share of Search among dental clinic networks in New Zealand moved from 5.6% to 5.3%, and its estimated monthly branded searches held steady at 3.1K. ## How did search popularity change for New Zealand dental clinic networks in August 2026? Neither Smile Dental nor The Tooth Company moved beyond provider rounding among dental clinic networks in Aug 2026. ## Month by month | Month | Smile Dental estimated searches | Smile Dental Share of Search | Smile Dental rank | The Tooth Company estimated searches | The Tooth Company Share of Search | The Tooth Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 14.5% | 2 | 3.1K | 5.6% | 3 | | Nov 2025 | 7.8K | 14.3% | 2 | 3.1K | 5.6% | 3 | | Dec 2025 | 6.5K | 14.6% | 2 | 2.7K | 6.2% | 3 | | Jan 2026 | 8.1K | 14.5% | 2 | 3.1K | 5.5% | 3 | | Feb 2026 | 6.5K | 12.2% | 2 | 2.9K | 5.5% | 3 | | Mar 2026 | 7.9K | 13.8% | 2 | 3K | 5.2% | 3 | | Apr 2026 | 7.7K | 13.7% | 2 | 2.8K | 5.1% | 3 | | May 2026 | 7.6K | 13.5% | 2 | 3K | 5.2% | 3 | | Jun 2026 | 8.1K | 12.7% | 2 | 3K | 4.7% | 3 | | Jul 2026 | 7.9K | 14.2% | 2 | 2.9K | 5.1% | 3 | | Aug 2026 | 8.1K | 14% | 2 | 3.1K | 5.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smile Dental’s and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smile Dental**: Measured on the search terms “dentist smile dental”, “manukau smile dental”, “smile dental”, “smile dental albany”, “smile dental care”, “smile dental care near me”, “smile dental clinic”, “smile dental clinic near me”, “smile dental clinic price list”, “smile dental dentist”, “smile dental east tamaki”, “smile dental manukau”, “smile dental mt eden”, “smile dental near me”, “smile dental new zealand”, “smile dental nz”, “smile dental palmerston north”, “smile dental price list”, “smile dental services”, “smile dental sylvia park”, “smile dental teeth whitening”, “smiledental”, “smiledental co nz”, “smiledental.co.nz” and “the smile dental clinic”, summed into one figure. - **The Tooth Company**: Measured on the search terms “the tooth company”, “the tooth company auckland”, “the tooth company britomart”, “the tooth company eastridge”, “the tooth company near me”, “the tooth company nz”, “the tooth company prices”, “the tooth company reviews”, “the tooth company smales”, “the tooth company smales farm”, “thetoothcompany”, “thetoothcompany co nz” and “thetoothcompany.co.nz”, summed into one figure. - [Smile Dental profile](/demand/nz/brands/smile-dental) - [The Tooth Company profile](/demand/nz/brands/the-tooth-company) - [All dental clinic networks in New Zealand](/demand/nz/categories/nz-dental-clinic-networks): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smile Dental or The Tooth Company? In August 2026, Smile Dental had more branded searches than The Tooth Company among dental clinic networks in New Zealand. Smile Dental was estimated to have 8.1K branded searches compared to The Tooth Company’s 3.1K, and held a 14% Share of Search versus The Tooth Company’s 5.3%. ## Cite this page Brandwave. "Smile Dental vs The Tooth Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smile-dental-vs-the-tooth-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smile-dental-vs-the-tooth-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.