--- title: "Smiggle vs Typo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smiggle or Typo? Compare estimated monthly branded-search demand and Share of Search inside the Gift and stationery stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smiggle-vs-typo" publisher: "Brandwave" --- # Smiggle vs Typo: Which is more popular by branded search in New Zealand? Which is more popular in search, Smiggle or Typo? Compare estimated monthly branded-search demand and Share of Search inside the Gift and stationery stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smiggle and Typo - **Competitive set**: Gift and stationery stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smiggle Share of Search**: 27.7% - **Typo Share of Search**: 7.7% ## Which is more popular in search, Smiggle or Typo? - In August 2026, Smiggle had more branded searches than Typo among gift and stationery stores in New Zealand. Smiggle was estimated to have 26.2K branded searches compared to Typo’s 7.3K, and held a 27.7% Share of Search versus Typo’s 7.7%. - Smiggle was ahead of Typo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Smiggle’s estimated Share of Search among gift and stationery stores in New Zealand moved from 25.4% to 27.7%, and its estimated monthly branded searches moved from 26.8K to 26.2K. - Across the 11 months ending August 2026, Typo’s estimated Share of Search among gift and stationery stores in New Zealand moved from 8.4% to 7.7%, and its estimated monthly branded searches moved from 8.9K to 7.3K. ## How did search popularity change for New Zealand gift and stationery stores in August 2026? - In August 2026, Typo gained estimated Share of Search among gift and stationery stores in New Zealand, from 5.5% to 7.7%. - In August 2026, Smiggle lost estimated Share of Search among gift and stationery stores in New Zealand, from 28.4% to 27.7%. ## Month by month | Month | Smiggle estimated searches | Smiggle Share of Search | Smiggle rank | Typo estimated searches | Typo Share of Search | Typo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.8K | 25.4% | 2 | 8.9K | 8.4% | 3 | | Nov 2025 | 47.6K | 31.7% | 2 | 16K | 10.6% | 3 | | Dec 2025 | 40.5K | 20.4% | 2 | 19.7K | 9.9% | 3 | | Jan 2026 | 42.4K | 26.4% | 2 | 10.2K | 6.4% | 3 | | Feb 2026 | 21.7K | 21.5% | 2 | 5.2K | 5.1% | 3 | | Mar 2026 | 21.4K | 22% | 2 | 4.9K | 5% | 3 | | Apr 2026 | 21K | 24.5% | 2 | 4K | 4.7% | 3 | | May 2026 | 21.4K | 24.8% | 2 | 4.1K | 4.8% | 3 | | Jun 2026 | 21.4K | 25.6% | 2 | 4.1K | 4.9% | 3 | | Jul 2026 | 25.6K | 28.4% | 2 | 4.9K | 5.5% | 3 | | Aug 2026 | 26.2K | 27.7% | 2 | 7.3K | 7.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smiggle’s and Typo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smiggle**: Measured on the search terms “bottle smiggle”, “smiggle”, “smiggle backpack”, “smiggle bags”, “smiggle book bag”, “smiggle co nz”, “smiggle gifts”, “smiggle henderson”, “smiggle lunch bag”, “smiggle near me”, “smiggle notebooks”, “smiggle nz”, “smiggle nz online”, “smiggle online”, “smiggle pencil box”, “smiggle pens”, “smiggle queensgate”, “smiggle sale”, “smiggle shop”, “smiggle stationery”, “smiggle store” and “smiggle water bottle”, summed into one figure. - **Typo**: Measured on the search terms “typo gifts”, “typo notebooks”, “typo nz”, “typo pencil case”, “typo stationery” and “typo store”, summed into one figure. - [Smiggle profile](/demand/nz/brands/smiggle) - [Typo profile](/demand/nz/brands/typo) - [All gift and stationery stores in New Zealand](/demand/nz/categories/nz-gift-and-stationery-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smiggle or Typo? In August 2026, Smiggle had more branded searches than Typo among gift and stationery stores in New Zealand. Smiggle was estimated to have 26.2K branded searches compared to Typo’s 7.3K, and held a 27.7% Share of Search versus Typo’s 7.7%. ## Cite this page Brandwave. "Smiggle vs Typo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smiggle-vs-typo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smiggle-vs-typo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.