--- title: "Smeg vs ZWILLING: Which is searched more in New Zealand?" description: "Is Smeg or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea kettle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smeg-vs-zwilling" publisher: "Brandwave" --- # Smeg vs ZWILLING: Which is searched more in New Zealand? Is Smeg or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea kettle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smeg and ZWILLING - **Competitive set**: Tea kettle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Smeg Share of Search**: 33.2% - **ZWILLING Share of Search**: 0.74% ## Is Smeg or ZWILLING more popular in search? - In September 2026, Smeg had more branded searches than ZWILLING among tea kettle brands in New Zealand. Smeg had about 7,640 branded searches, while ZWILLING had 170. Smeg made up 33.2% of all tea kettle brand searches we track, and ZWILLING accounted for 0.74%. - Smeg was ahead of ZWILLING in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand moved from 21% to 33.2%, and its estimated monthly branded searches moved from 3.6K to 7.6K. - Across the 12 months ending September 2026, ZWILLING’s share of searches among tea kettle brands in New Zealand moved from 0.98% to 0.74%, and its estimated monthly branded searches held steady at 170. ## Top tea kettle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ZWILLING did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Russell Hobbs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sunbeam | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smeg | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea kettle brands - Asked ChatGPT "Which tea kettle brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Sunbeam - Asked ChatGPT "What are the best tea kettle brands in New Zealand?": 1. Russell Hobbs, 2. Breville, 3. Sunbeam, 4. Smeg - Asked ChatGPT "What's the best tea kettle brand in New Zealand for quick boiling?": 1. Russell Hobbs, 2. Sunbeam, 3. Breville - Searched Google, AI Overview "electric kettle nz": 1. Russell Hobbs, 2. Sunbeam, 3. Breville - Searched Google, AI Overview "fast boil kettle": 1. Breville, 2. Russell Hobbs Not named in any answer: Bodum and ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea kettle brands in September 2026? - In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%. ## Month by month | Month | Smeg estimated searches | Smeg Share of Search | Smeg rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 21% | 2 | 170 | 0.98% | 6 | | Nov 2025 | 4.3K | 20.3% | 2 | 210 | 1% | 6 | | Dec 2025 | 3.5K | 17% | 2 | 260 | 1.3% | 6 | | Jan 2026 | 2.9K | 17.3% | 2 | 170 | 1% | 6 | | Feb 2026 | 2.4K | 17.8% | 2 | 140 | 1% | 6 | | Mar 2026 | 2.9K | 18.8% | 2 | 170 | 1.1% | 6 | | Apr 2026 | 2.9K | 15.9% | 2 | 210 | 1.2% | 6 | | May 2026 | 3K | 15.1% | 2 | 170 | 0.87% | 6 | | Jun 2026 | 3.5K | 17.8% | 2 | 210 | 1.1% | 6 | | Jul 2026 | 9.2K | 35.2% | 2 | 210 | 0.81% | 6 | | Aug 2026 | 11.1K | 41% | 2 | 170 | 0.63% | 6 | | Sep 2026 | 7.6K | 33.2% | 2 | 170 | 0.74% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Smeg’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smeg**: Measured on the search terms “smeg”, “smeg aus”, “smeg cocotte”, “smeg kitchen”, “smeg microwaves”, “smeg promotions”, “smeg range hoods”, “smeg sale” and “smeg stoves”, summed into one figure. - **ZWILLING**: Measured on the search term “zwilling”. - [Smeg profile](/demand/nz/brands/smeg) - [ZWILLING profile](/demand/nz/brands/zwilling) - [All tea kettle brands in New Zealand](/demand/nz/categories/nz-tea-kettle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smeg or ZWILLING more popular in search? In September 2026, Smeg had more branded searches than ZWILLING among tea kettle brands in New Zealand. Smeg had about 7,640 branded searches, while ZWILLING had 170. Smeg made up 33.2% of all tea kettle brand searches we track, and ZWILLING accounted for 0.74%. ## Cite this page Brandwave. "Smeg vs ZWILLING: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/smeg-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smeg-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.