--- title: "Smeg vs Sunbeam: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smeg or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smeg-vs-sunbeam" publisher: "Brandwave" --- # Smeg vs Sunbeam: Which is more popular by branded search in New Zealand? Which is more popular in search, Smeg or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smeg and Sunbeam - **Competitive set**: Stand mixer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smeg Share of Search**: 27.8% - **Sunbeam Share of Search**: 9.4% ## Which is more popular in search, Smeg or Sunbeam? - In August 2026, Smeg had more branded searches than Sunbeam among stand mixer brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Sunbeam’s 7.6K, and held a 27.8% Share of Search versus Sunbeam’s 9.4%. - Smeg was ahead of Sunbeam in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Smeg’s estimated Share of Search among stand mixer brands in New Zealand moved from 16.6% to 27.8%, and its estimated monthly branded searches moved from 10.6K to 22.5K. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands in New Zealand moved from 11.5% to 9.4%, and its estimated monthly branded searches moved from 7.3K to 7.6K. ## How did search popularity change for New Zealand stand mixer brands in August 2026? - In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%. ## Month by month | Month | Smeg estimated searches | Smeg Share of Search | Smeg rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.6K | 16.6% | 3 | 7.3K | 11.5% | 4 | | Nov 2025 | 11K | 13.6% | 3 | 7.5K | 9.2% | 5 | | Dec 2025 | 10.1K | 12.1% | 4 | 9K | 10.8% | 5 | | Jan 2026 | 9.5K | 14.6% | 3 | 7.3K | 11.2% | 5 | | Feb 2026 | 7.7K | 14.9% | 3 | 5.5K | 10.6% | 5 | | Mar 2026 | 8.2K | 14.9% | 3 | 5.8K | 10.4% | 5 | | Apr 2026 | 8.8K | 13.7% | 3 | 6.7K | 10.4% | 5 | | May 2026 | 8.9K | 12.8% | 3 | 6.6K | 9.4% | 5 | | Jun 2026 | 9.6K | 14% | 3 | 7K | 10.2% | 5 | | Jul 2026 | 18.7K | 22.3% | 2 | 7.9K | 9.4% | 5 | | Aug 2026 | 22.5K | 27.8% | 2 | 7.6K | 9.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smeg’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure. - **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure. - [Smeg profile](/demand/nz/brands/smeg) - [Sunbeam profile](/demand/nz/brands/sunbeam) - [All stand mixer brands in New Zealand](/demand/nz/categories/nz-stand-mixer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smeg or Sunbeam? In August 2026, Smeg had more branded searches than Sunbeam among stand mixer brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Sunbeam’s 7.6K, and held a 27.8% Share of Search versus Sunbeam’s 9.4%. ## Cite this page Brandwave. "Smeg vs Sunbeam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smeg-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smeg-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.