---
title: "Smartrak vs Teletrac Navman: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Smartrak or Teletrac Navman? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/smartrak-vs-teletrac-navman"
publisher: "Brandwave"
---

# Smartrak vs Teletrac Navman: Which is more popular by branded search in New Zealand?

Which is more popular in search, Smartrak or Teletrac Navman? Compare estimated monthly branded-search demand and Share of Search inside the Fleet telematics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smartrak and Teletrac Navman
- **Competitive set**: Fleet telematics providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Smartrak Share of Search**: 3.6%
- **Teletrac Navman Share of Search**: 7.7%

## Which is more popular in search, Smartrak or Teletrac Navman?

- In August 2026, Teletrac Navman had more branded searches than Smartrak among fleet telematics providers in New Zealand. Teletrac Navman was estimated to have 880 branded searches compared to Smartrak’s 410, and held a 7.7% Share of Search versus Smartrak’s 3.6%.
- Teletrac Navman was ahead of Smartrak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartrak’s estimated Share of Search among fleet telematics providers in New Zealand moved from 5.9% to 3.6%, and its estimated monthly branded searches moved from 740 to 410.
- Across the 11 months ending August 2026, Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand moved from 6.5% to 7.7%, and its estimated monthly branded searches moved from 810 to 880.

## How did search popularity change for New Zealand fleet telematics providers in August 2026?

- In August 2026, Smartrak gained estimated Share of Search among fleet telematics providers in New Zealand, from 3% to 3.6%.
- Teletrac Navman’s estimated Share of Search among fleet telematics providers in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.7% in August 2026.

## Month by month

| Month | Smartrak estimated searches | Smartrak Share of Search | Smartrak rank | Teletrac Navman estimated searches | Teletrac Navman Share of Search | Teletrac Navman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 740 | 5.9% | 3 | 810 | 6.5% | 2 |
| Nov 2025 | 890 | 6.9% | 3 | 930 | 7.2% | 2 |
| Dec 2025 | 600 | 6% | 2 | 600 | 6% | 3 |
| Jan 2026 | 600 | 5.7% | 3 | 920 | 8.8% | 2 |
| Feb 2026 | 740 | 6.4% | 3 | 810 | 7% | 2 |
| Mar 2026 | 730 | 5.8% | 3 | 1.1K | 8.7% | 2 |
| Apr 2026 | 600 | 5.1% | 3 | 790 | 6.7% | 2 |
| May 2026 | 490 | 4.2% | 3 | 720 | 6.2% | 2 |
| Jun 2026 | 400 | 3.5% | 3 | 790 | 7% | 2 |
| Jul 2026 | 340 | 3% | 3 | 880 | 7.7% | 2 |
| Aug 2026 | 410 | 3.6% | 3 | 880 | 7.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Smartrak’s and Teletrac Navman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smartrak**: Measured on the search terms “smartrak”, “smartrak co nz” and “smartrak new zealand”, summed into one figure.
- **Teletrac Navman**: Measured on the search terms “navman fleet”, “teletrac navman”, “teletrac navman near me”, “teletrac navman nz” and “teletracnavman”, summed into one figure.

- [Smartrak profile](/demand/nz/brands/smartrak)
- [Teletrac Navman profile](/demand/nz/brands/teletrac-navman)
- [All fleet telematics providers in New Zealand](/demand/nz/categories/nz-fleet-telematics-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smartrak or Teletrac Navman?

In August 2026, Teletrac Navman had more branded searches than Smartrak among fleet telematics providers in New Zealand. Teletrac Navman was estimated to have 880 branded searches compared to Smartrak’s 410, and held a 7.7% Share of Search versus Smartrak’s 3.6%.

## Cite this page

Brandwave. "Smartrak vs Teletrac Navman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smartrak-vs-teletrac-navman

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smartrak-vs-teletrac-navman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.