---
title: "Smartpay vs Stripe: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Smartpay or Stripe? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/smartpay-vs-stripe"
publisher: "Brandwave"
---

# Smartpay vs Stripe: Which is more popular by branded search in New Zealand?

Which is more popular in search, Smartpay or Stripe? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smartpay and Stripe
- **Competitive set**: Payment providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Smartpay Share of Search**: 1.7%
- **Stripe Share of Search**: 1.3%

## Which is more popular in search, Smartpay or Stripe?

- In August 2026, Smartpay had more branded searches than Stripe among payment providers in New Zealand. Smartpay was estimated to have 1.8K branded searches compared to Stripe’s 1.4K, and held a 1.7% Share of Search versus Stripe’s 1.3%.
- Smartpay was ahead of Stripe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand moved from 3.2% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 1.8K.
- Across the 11 months ending August 2026, Stripe’s estimated Share of Search among payment providers in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

## How did search popularity change for New Zealand payment providers in August 2026?

- In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand.
- In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand.

## Month by month

| Month | Smartpay estimated searches | Smartpay Share of Search | Smartpay rank | Stripe estimated searches | Stripe Share of Search | Stripe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 3.2% | 4 | 1.3K | 1.1% | 7 |
| Nov 2025 | 4.2K | 3.8% | 4 | 1.3K | 1.1% | 7 |
| Dec 2025 | 3.2K | 3% | 4 | 1.1K | 1% | 7 |
| Jan 2026 | 3.4K | 3.1% | 4 | 1.3K | 1.1% | 7 |
| Feb 2026 | 3.4K | 3.2% | 4 | 1.6K | 1.4% | 6 |
| Mar 2026 | 3.1K | 2.6% | 4 | 1.4K | 1.2% | 6 |
| Apr 2026 | 2.8K | 2.6% | 4 | 1.4K | 1.3% | 6 |
| May 2026 | 2.1K | 2% | 5 | 1.4K | 1.3% | 6 |
| Jun 2026 | 2.1K | 2% | 5 | 1.7K | 1.6% | 6 |
| Jul 2026 | 1.6K | 1.5% | 5 | 1.3K | 1.3% | 6 |
| Aug 2026 | 1.8K | 1.7% | 4 | 1.4K | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Smartpay’s and Stripe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smartpay**: Measured on the search terms “smartpay”, “smartpay co nz”, “smartpay eftpos”, “smartpay eftpos machine”, “smartpay near me”, “smartpay new zealand”, “smartpay nz”, “smartpay online” and “smartpay payment gateway”, summed into one figure.
- **Stripe**: Measured on the search terms “stripe eftpos”, “stripe nz”, “stripe payment gateway” and “stripe payments”, summed into one figure.

- [Smartpay profile](/demand/nz/brands/smartpay)
- [Stripe profile](/demand/nz/brands/stripe)
- [All payment providers in New Zealand](/demand/nz/categories/nz-payment-gateways): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smartpay or Stripe?

In August 2026, Smartpay had more branded searches than Stripe among payment providers in New Zealand. Smartpay was estimated to have 1.8K branded searches compared to Stripe’s 1.4K, and held a 1.7% Share of Search versus Stripe’s 1.3%.

## Cite this page

Brandwave. "Smartpay vs Stripe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smartpay-vs-stripe

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smartpay-vs-stripe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.