--- title: "Smartpay vs Square: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smartpay or Square? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smartpay-vs-square" publisher: "Brandwave" --- # Smartpay vs Square: Which is more popular by branded search in New Zealand? Which is more popular in search, Smartpay or Square? Compare estimated monthly branded-search demand and Share of Search inside the Payment providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smartpay and Square - **Competitive set**: Payment providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smartpay Share of Search**: 1.7% - **Square Share of Search**: 49% ## Which is more popular in search, Smartpay or Square? - In August 2026, Square had more branded searches than Smartpay among payment providers in New Zealand. Square was estimated to have 51.6K branded searches compared to Smartpay’s 1.8K, and held a 49% Share of Search versus Smartpay’s 1.7%. - Square was ahead of Smartpay in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among payment providers in New Zealand moved from 3.2% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 1.8K. - Across the 11 months ending August 2026, Square’s estimated Share of Search among payment providers in New Zealand moved from 38% to 49%, and its estimated monthly branded searches moved from 41.9K to 51.6K. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand. ## Month by month | Month | Smartpay estimated searches | Smartpay Share of Search | Smartpay rank | Square estimated searches | Square Share of Search | Square rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 3.2% | 4 | 41.9K | 38% | 2 | | Nov 2025 | 4.2K | 3.8% | 4 | 41.8K | 37.9% | 2 | | Dec 2025 | 3.2K | 3% | 4 | 41.6K | 38.6% | 2 | | Jan 2026 | 3.4K | 3.1% | 4 | 42K | 38.6% | 2 | | Feb 2026 | 3.4K | 3.2% | 4 | 42K | 39.2% | 2 | | Mar 2026 | 3.1K | 2.6% | 4 | 51.5K | 43.9% | 1 | | Apr 2026 | 2.8K | 2.6% | 4 | 42.4K | 39.4% | 2 | | May 2026 | 2.1K | 2% | 5 | 43K | 40.1% | 2 | | Jun 2026 | 2.1K | 2% | 5 | 43.5K | 40.3% | 2 | | Jul 2026 | 1.6K | 1.5% | 5 | 43.1K | 40.7% | 2 | | Aug 2026 | 1.8K | 1.7% | 4 | 51.6K | 49% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smartpay’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smartpay**: Measured on the search terms “smartpay”, “smartpay co nz”, “smartpay eftpos”, “smartpay eftpos machine”, “smartpay near me”, “smartpay new zealand”, “smartpay nz”, “smartpay online” and “smartpay payment gateway”, summed into one figure. - **Square**: Measured on the search terms “square”, “square appointments”, “square eftpos”, “square it”, “square near me”, “square nz”, “square online”, “square payment gateway”, “square payments”, “square pos”, “square pos system”, “square reader”, “square restaurant”, “square space costs”, “square space examples”, “square space price”, “square space site”, “square space website builder”, “square space website design”, “square terminal” and “squareup com”, summed into one figure. - [Smartpay profile](/demand/nz/brands/smartpay) - [Square profile](/demand/nz/brands/square) - [All payment providers in New Zealand](/demand/nz/categories/nz-payment-gateways): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smartpay or Square? In August 2026, Square had more branded searches than Smartpay among payment providers in New Zealand. Square was estimated to have 51.6K branded searches compared to Smartpay’s 1.8K, and held a 49% Share of Search versus Smartpay’s 1.7%. ## Cite this page Brandwave. "Smartpay vs Square: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smartpay-vs-square This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smartpay-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.