--- title: "Smartly vs Thankyou Payroll: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Smartly or Thankyou Payroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/smartly-vs-thankyou-payroll" publisher: "Brandwave" --- # Smartly vs Thankyou Payroll: Which is more popular by branded search in New Zealand? Which is more popular in search, Smartly or Thankyou Payroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smartly and Thankyou Payroll - **Competitive set**: payroll and rostering software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Smartly Share of Search**: 6.8% - **Thankyou Payroll Share of Search**: 6.2% ## Which is more popular in search, Smartly or Thankyou Payroll? - In August 2026, Smartly had more branded searches than Thankyou Payroll among payroll and rostering software in New Zealand. Smartly was estimated to have 4.9K branded searches compared to Thankyou Payroll’s 4.5K, and held a 6.8% Share of Search versus Thankyou Payroll’s 6.2%. - The lead changed hands 6 times in the 11 months ending August 2026: Thankyou Payroll took it in December 2025, Smartly took it in January 2026, Thankyou Payroll took it in April 2026, Smartly took it in May 2026, Thankyou Payroll took it in July 2026, Smartly took it in August 2026. - Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 4.8K to 4.9K. - Across the 11 months ending August 2026, Thankyou Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches moved from 4.6K to 4.5K. ## How did search popularity change for New Zealand payroll and rostering software in August 2026? - In August 2026, Thankyou Payroll lost estimated Share of Search among payroll and rostering software in New Zealand, from 7.6% to 6.2%. - In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand. ## Month by month | Month | Smartly estimated searches | Smartly Share of Search | Smartly rank | Thankyou Payroll estimated searches | Thankyou Payroll Share of Search | Thankyou Payroll rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 6% | 4 | 4.6K | 5.7% | 6 | | Nov 2025 | 5.9K | 7.1% | 4 | 5.6K | 6.7% | 5 | | Dec 2025 | 5.5K | 7.3% | 5 | 5.5K | 7.4% | 4 | | Jan 2026 | 4.9K | 7.1% | 4 | 4.5K | 6.5% | 5 | | Feb 2026 | 5.4K | 7.8% | 4 | 4.5K | 6.5% | 6 | | Mar 2026 | 6.4K | 7.9% | 4 | 5.5K | 6.9% | 5 | | Apr 2026 | 5.3K | 7.5% | 5 | 5.5K | 7.8% | 4 | | May 2026 | 5.3K | 7.4% | 4 | 4.5K | 6.3% | 6 | | Jun 2026 | 6K | 7.6% | 4 | 5.5K | 6.9% | 6 | | Jul 2026 | 4.8K | 6.7% | 5 | 5.5K | 7.6% | 4 | | Aug 2026 | 4.9K | 6.8% | 4 | 4.5K | 6.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Smartly’s and Thankyou Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smartly**: Measured on the search terms “Smart Payroll”, “smart payroll nz”, “smartly app”, “smartly nz”, “Smartly payroll”, “smartly payroll app”, “smartly payroll nz” and “smartly pricing”, summed into one figure. - **Thankyou Payroll**: Measured on the search terms “thank you payroll”, “Thankyou Payroll”, “thankyou payroll nz” and “thankyoupayroll”, summed into one figure. - [Smartly profile](/demand/nz/brands/smartly) - [Thankyou Payroll profile](/demand/nz/brands/thankyou-payroll) - [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Smartly or Thankyou Payroll? In August 2026, Smartly had more branded searches than Thankyou Payroll among payroll and rostering software in New Zealand. Smartly was estimated to have 4.9K branded searches compared to Thankyou Payroll’s 4.5K, and held a 6.8% Share of Search versus Thankyou Payroll’s 6.2%. ## Cite this page Brandwave. "Smartly vs Thankyou Payroll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/smartly-vs-thankyou-payroll This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/smartly-vs-thankyou-payroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.