--- title: "Small Planet vs Snowcentre: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Small Planet or Snowcentre? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/small-planet-vs-snowcentre" publisher: "Brandwave" --- # Small Planet vs Snowcentre: Which is more popular by branded search in New Zealand? Which is more popular in search, Small Planet or Snowcentre? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Small Planet and Snowcentre - **Competitive set**: Ski and snowboard shops - **Market**: New Zealand - **Month measured**: Aug 2026 - **Small Planet Share of Search**: 13.8% - **Snowcentre Share of Search**: 9.7% ## Which is more popular in search, Small Planet or Snowcentre? - In August 2026, Small Planet had more branded searches than Snowcentre among ski and snowboard shops in New Zealand. Small Planet was estimated to have 2.9K branded searches compared to Snowcentre’s 2K, and held a 13.8% Share of Search versus Snowcentre’s 9.7%. - Small Planet was ahead of Snowcentre in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 34.8% to 13.8%, and its estimated monthly branded searches moved from 1.6K to 2.9K. - Across the 11 months ending August 2026, Snowcentre’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 20.2% to 9.7%, and its estimated monthly branded searches moved from 930 to 2K. ## How did search popularity change for New Zealand ski and snowboard shops in August 2026? - In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%. - In August 2026, Snowcentre gained estimated Share of Search among ski and snowboard shops in New Zealand, from 9.2% to 9.7%. ## Month by month | Month | Small Planet estimated searches | Small Planet Share of Search | Small Planet rank | Snowcentre estimated searches | Snowcentre Share of Search | Snowcentre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 34.8% | 1 | 930 | 20.2% | 3 | | Nov 2025 | 2.4K | 65.6% | 1 | 630 | 17.2% | 2 | | Dec 2025 | 3.6K | 70.3% | 1 | 760 | 14.8% | 2 | | Jan 2026 | 3.6K | 69% | 1 | 910 | 17.4% | 2 | | Feb 2026 | 3.6K | 70.2% | 1 | 790 | 15.4% | 2 | | Mar 2026 | 2.9K | 67% | 1 | 670 | 15.5% | 2 | | Apr 2026 | 2.4K | 50.1% | 1 | 800 | 16.7% | 2 | | May 2026 | 1.6K | 27.7% | 2 | 960 | 16.6% | 4 | | Jun 2026 | 1.6K | 18.4% | 3 | 1.4K | 16.2% | 4 | | Jul 2026 | 2.9K | 12.8% | 4 | 2.1K | 9.2% | 5 | | Aug 2026 | 2.9K | 13.8% | 4 | 2K | 9.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Small Planet’s and Snowcentre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Small Planet**: Measured on the search term “small planet sports”. - **Snowcentre**: Measured on the search terms “snow centre”, “snowcentre”, “snowcentre co nz”, “snowcentre near me” and “snowcentre nz”, summed into one figure. - [Small Planet profile](/demand/nz/brands/small-planet) - [Snowcentre profile](/demand/nz/brands/snowcentre) - [All ski and snowboard shops in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Small Planet or Snowcentre? In August 2026, Small Planet had more branded searches than Snowcentre among ski and snowboard shops in New Zealand. Small Planet was estimated to have 2.9K branded searches compared to Snowcentre’s 2K, and held a 13.8% Share of Search versus Snowcentre’s 9.7%. ## Cite this page Brandwave. "Small Planet vs Snowcentre: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/small-planet-vs-snowcentre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/small-planet-vs-snowcentre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.