--- title: "Slack vs Workplace: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Slack or Workplace? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/slack-vs-workplace" publisher: "Brandwave" --- # Slack vs Workplace: Which is more popular by branded search in New Zealand? Which is more popular in search, Slack or Workplace? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Slack and Workplace - **Competitive set**: Team chat apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Slack Share of Search**: 37.3% - **Workplace Share of Search**: 0.19% ## Which is more popular in search, Slack or Workplace? - In August 2026, Slack had more branded searches than Workplace among team chat apps in New Zealand. Slack was estimated to have 11.6K branded searches compared to Workplace’s 60, and held a 37.3% Share of Search versus Workplace’s 0.19%. - Slack was ahead of Workplace in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Slack’s estimated Share of Search among team chat apps in New Zealand moved from 37% to 37.3%, and its estimated monthly branded searches moved from 11.3K to 11.6K. - Across the 11 months ending August 2026, Workplace’s estimated Share of Search among team chat apps in New Zealand moved from 0.23% to 0.19%, and its estimated monthly branded searches moved from 70 to 60. ## How did search popularity change for New Zealand team chat apps in August 2026? - In August 2026, Slack lost estimated Share of Search among team chat apps in New Zealand, from 42% to 37.3%. - Estimated monthly branded searches for Workplace in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026. ## Month by month | Month | Slack estimated searches | Slack Share of Search | Slack rank | Workplace estimated searches | Workplace Share of Search | Workplace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.3K | 37% | 2 | 70 | 0.23% | 4 | | Nov 2025 | 11.5K | 42% | 2 | 60 | 0.22% | 5 | | Dec 2025 | 7.7K | 37% | 2 | 70 | 0.33% | 5 | | Jan 2026 | 9.5K | 41.9% | 2 | 50 | 0.22% | 5 | | Feb 2026 | 9.7K | 38% | 2 | 40 | 0.16% | 5 | | Mar 2026 | 14.3K | 37.7% | 2 | 70 | 0.18% | 5 | | Apr 2026 | 11.7K | 41.9% | 2 | 40 | 0.14% | 5 | | May 2026 | 11.9K | 38.2% | 2 | 60 | 0.19% | 5 | | Jun 2026 | 11.9K | 33.8% | 2 | 40 | 0.11% | 5 | | Jul 2026 | 11.7K | 42% | 2 | 50 | 0.18% | 4 | | Aug 2026 | 11.6K | 37.3% | 2 | 60 | 0.19% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Slack’s and Workplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Slack**: Measured on the search terms “bot slack”, “mac slack download”, “slack”, “slack api”, “slack app”, “slack app download”, “slack chat”, “slack com”, “slack core 920r”, “slack cost”, “slack dl”, “slack download windows”, “slack for windows”, “slack near me”, “slack nz”, “slack online”, “slack osx”, “slack web”, “slack workspace” and “the slack”, summed into one figure. - **Workplace**: Measured on the search terms “workplace app”, “workplace chat”, “workplace from meta” and “workplace workspace”, summed into one figure. - [Slack profile](/demand/nz/brands/slack) - [Workplace profile](/demand/nz/brands/workplace) - [All team chat apps in New Zealand](/demand/nz/categories/nz-team-chat-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Slack or Workplace? In August 2026, Slack had more branded searches than Workplace among team chat apps in New Zealand. Slack was estimated to have 11.6K branded searches compared to Workplace’s 60, and held a 37.3% Share of Search versus Workplace’s 0.19%. ## Cite this page Brandwave. "Slack vs Workplace: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/slack-vs-workplace This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/slack-vs-workplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.