--- title: "Skyscanner vs Webjet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Skyscanner or Webjet? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/skyscanner-vs-webjet" publisher: "Brandwave" --- # Skyscanner vs Webjet: Which is more popular by branded search in New Zealand? Which is more popular in search, Skyscanner or Webjet? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Skyscanner and Webjet - **Competitive set**: Online travel booking sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Skyscanner Share of Search**: 41.1% - **Webjet Share of Search**: 17.4% ## Which is more popular in search, Skyscanner or Webjet? - In August 2026, Skyscanner had more branded searches than Webjet among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Webjet’s 70.2K, and held a 41.1% Share of Search versus Webjet’s 17.4%. - Skyscanner was ahead of Webjet in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand moved from 42.8% to 41.1%, and its estimated monthly branded searches moved from 164K to 166K. - Across the 11 months ending August 2026, Webjet’s estimated Share of Search among online travel booking sites in New Zealand moved from 22.1% to 17.4%, and its estimated monthly branded searches moved from 84.9K to 70.2K. ## How did search popularity change for New Zealand online travel booking sites in August 2026? - In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%. - Webjet’s estimated Share of Search among online travel booking sites in New Zealand has lost ground for 3 months in a row, from 21.3% to 17.4% in August 2026. ## Month by month | Month | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank | Webjet estimated searches | Webjet Share of Search | Webjet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 164K | 42.8% | 1 | 84.9K | 22.1% | 2 | | Nov 2025 | 164K | 44.2% | 1 | 73.9K | 19.9% | 2 | | Dec 2025 | 139K | 40.7% | 1 | 70K | 20.5% | 2 | | Jan 2026 | 208K | 42.1% | 1 | 104K | 21.1% | 2 | | Feb 2026 | 170K | 41.5% | 1 | 70.1K | 17.1% | 3 | | Mar 2026 | 200K | 44.7% | 1 | 85.2K | 19% | 2 | | Apr 2026 | 164K | 44.8% | 1 | 69.4K | 19% | 2 | | May 2026 | 165K | 41.5% | 1 | 85.1K | 21.3% | 2 | | Jun 2026 | 165K | 41.7% | 1 | 74.3K | 18.7% | 3 | | Jul 2026 | 167K | 42.4% | 1 | 69.6K | 17.7% | 3 | | Aug 2026 | 166K | 41.1% | 1 | 70.2K | 17.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Skyscanner’s and Webjet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Skyscanner**: Measured on the search terms “Skyscanner”, “Skyscanner cheap flights”, “skyscanner com au”, “Skyscanner flights”, “Skyscanner international flights”, “Skyscanner multi city”, “Skyscanner multi city flights”, “Skyscanner New Zealand”, “Skyscanner NZ” and “www skyscanner co nz”, summed into one figure. - **Webjet**: Measured on the search terms “Webjet”, “Webjet carhire”, “Webjet cheap flights”, “webjet com au”, “Webjet domestic flights”, “Webjet flights”, “Webjet hotels”, “Webjet international”, “Webjet international flights”, “Webjet New Zealand”, “Webjet NZ”, “Webjet packages”, “Webjet sale”, “Webjet travel” and “webjet.co.nz”, summed into one figure. - [Skyscanner profile](/demand/nz/brands/skyscanner) - [Webjet profile](/demand/nz/brands/webjet) - [All online travel booking sites in New Zealand](/demand/nz/categories/nz-online-travel-booking): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Skyscanner or Webjet? In August 2026, Skyscanner had more branded searches than Webjet among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Webjet’s 70.2K, and held a 41.1% Share of Search versus Webjet’s 17.4%. ## Cite this page Brandwave. "Skyscanner vs Webjet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/skyscanner-vs-webjet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/skyscanner-vs-webjet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.