--- title: "Sky vs Sky Sport Now: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sky or Sky Sport Now? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sky-vs-sky-sport-now" publisher: "Brandwave" --- # Sky vs Sky Sport Now: Which is more popular by branded search in New Zealand? Which is more popular in search, Sky or Sky Sport Now? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sky and Sky Sport Now - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sky Share of Search**: 13.5% - **Sky Sport Now Share of Search**: 9.2% ## Which is more popular in search, Sky or Sky Sport Now? - In August 2026, Sky had more branded searches than Sky Sport Now among TV and streaming services in New Zealand. Sky was estimated to have 171K branded searches compared to Sky Sport Now’s 116K, and held a 13.5% Share of Search versus Sky Sport Now’s 9.2%. - Sky was ahead of Sky Sport Now in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sky’s estimated Share of Search among TV and streaming services in New Zealand held steady at 13.5%, and its estimated monthly branded searches moved from 173K to 171K. - Across the 11 months ending August 2026, Sky Sport Now’s estimated Share of Search among TV and streaming services in New Zealand moved from 6.3% to 9.2%, and its estimated monthly branded searches moved from 80.5K to 116K. ## How did search popularity change for New Zealand TV and streaming services in August 2026? - In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%. - In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%. - Estimated monthly branded searches for Sky Sport Now in New Zealand rose 44% over 11 measured months, from 80.5K to 116K in August 2026. ## Month by month | Month | Sky estimated searches | Sky Share of Search | Sky rank | Sky Sport Now estimated searches | Sky Sport Now Share of Search | Sky Sport Now rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 173K | 13.5% | 3 | 80.5K | 6.3% | 7 | | Nov 2025 | 167K | 14% | 3 | 67K | 5.6% | 7 | | Dec 2025 | 129K | 11% | 3 | 37.4K | 3.2% | 8 | | Jan 2026 | 144K | 11.6% | 3 | 47.8K | 3.9% | 8 | | Feb 2026 | 179K | 15% | 3 | 70.1K | 5.9% | 7 | | Mar 2026 | 168K | 12.9% | 3 | 71.7K | 5.5% | 8 | | Apr 2026 | 153K | 11.6% | 3 | 85.5K | 6.5% | 6 | | May 2026 | 172K | 12.8% | 3 | 92.7K | 6.9% | 6 | | Jun 2026 | 180K | 9.9% | 3 | 110K | 6% | 6 | | Jul 2026 | 181K | 11.2% | 3 | 142K | 8.8% | 4 | | Aug 2026 | 171K | 13.5% | 3 | 116K | 9.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sky’s and Sky Sport Now’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sky**: Measured on the search terms “Sky”, “sky box”, “sky box nz”, “sky new zealand”, “sky nz”, “sky nz tv guide”, “sky open”, “sky open tv guide”, “sky pod”, “sky sport”, “sky sport nz”, “sky sports nz”, “Sky TV”, “sky tv guide”, “sky tv guide new zealand”, “sky tv guide nz”, “sky tv guide.nz”, “sky tv new zealand”, “sky tv nz”, “sky tv nz guide”, “sky tv packages”, “sky tv schedule today”, “tv guide for sky”, “tv guide nz sky”, “tv guide on sky” and “tv guide sky nz”, summed into one figure. - **Sky Sport Now**: Measured on the search terms “contact sky sport now”, “my sky sport now”, “Sky Sport Now”, “sky sport now all blacks”, “sky sport now app”, “sky sport now contact”, “sky sport now cost”, “sky sport now day pass”, “sky sport now deal”, “sky sport now discount”, “sky sport now free trial”, “sky sport now guide”, “sky sport now issues”, “sky sport now live stream”, “sky sport now month pass”, “sky sport now new zealand”, “sky sport now nz”, “sky sport now pass”, “sky sport now pay per view”, “sky sport now plans”, “sky sport now price”, “sky sport now rugby”, “sky sport now schedule”, “sky sport now subscription”, “sky sport now trial”, “sky sport now tv guide”, “sky sport now ufc”, “sky sport now website”, “sky sports now”, “skysportnow co nz” and “www sky sport now”, summed into one figure. - [Sky profile](/demand/nz/brands/sky) - [Sky Sport Now profile](/demand/nz/brands/sky-sport-now) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sky or Sky Sport Now? In August 2026, Sky had more branded searches than Sky Sport Now among TV and streaming services in New Zealand. Sky was estimated to have 171K branded searches compared to Sky Sport Now’s 116K, and held a 13.5% Share of Search versus Sky Sport Now’s 9.2%. ## Cite this page Brandwave. "Sky vs Sky Sport Now: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sky-vs-sky-sport-now This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sky-vs-sky-sport-now. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.